Manager CRM

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).

About the Role:

As Manager CRM you will lead marketing initiatives to drive subscriber engagement and retention. You will leverage new marketing technology marketing channels and customer data in innovative ways to deploy effective lifecycle marketing campaigns and customercentric journeys. You will also operate as a product marketer collaborating closely with crossfunctional stakeholders to build new consumer offerings as well as strategizing and executing a gotomarket strategy with critical marketing KPIs.

Reporting to the Director CRM you will be based in New York City NY and work in our midtown Manhattan office 3x a week (Tuesday through Thursday).

As part of the CRM Marketing function you will be embedded within the Engagement & Retention Marketing team and will work crossfunctionally with teams across the organization such as Subscriber Revenue Retention Marketing Operations Marketing Strategy Product Engineering Legal and others.

You Will:

• Oversee marketing tactics and strategies for engaging and retaining subscribers.
• Build customer journeys and manage/organize complex user experiences to account for matrixed customer entitlements and market offerings.
• Manage the creation production and delivery of marketing materials. Work with internal departments and external agencies draft creative briefs provide creative feedback and manage approvals.
• Collaborate with product and business strategy teams to inform and build a new GTM product. Operate in a traditional product marketing flow influencing and informing the product build whilst leveraging the product roadmap to inform marketing campaign planning.
• Operate directly within CRM tool(s) to conceptualize and design holistic multichannel subscriber journeys.
• Navigate and define next steps in ambiguous projects without precedent leveraging experience available resources and insights to make the best judgment call.
• Communicate effectively and represent the team in departmentwide meetings.
• Exercise a thorough knowledge of Dow Jones brands and an ability to balance team goals with overall company objectives.

You Have:

• The willingness to work in our midtown Manhattan office 3 days every week
• Experience in a subscriptionbased business ideally with responsibility for improving subscriber journeys
• Minimum 3 years of experience working in a CRM lifecycle marketing and/or engagement marketing role
• Minimum one year of product marketing experience leading GTM strategies for consumer products (preferably in the news/media or financial services industries)
• Experience diving into data and dashboards to derive insights report on campaign results and make datainformed decisions
• Experience facilitating complex projects with multiple stakeholders and with adherence to critical deadlines
• Experience recognizing problems before they arise then proactively developing and communicating solutions
• The ability to balance strategic thinking with detailed
• Firstrate communication and writing skills with the ability to present to and navigate large highly matrixed organizations effectively conveying the vision and advocating for the customer (subscriber)
• Outstanding crossgroup collaboration interpersonal problem solving and executive presentation skills
• The ability to work quickly in a fastpaced environment as well as manage multiple mutually exclusive and competing priorities
• Strong organization and detailorientation skills
• Preference: thorough knowledge of the financial sector and stock markets

#LIHYBRID

Our Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits.