Field Marketing Manager - India
Field Marketing Manager - India
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Job Description
About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.
Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Role
Mixpanel is looking for a highly skilled Field Marketing Manager to manage and scale our India field marketing initiatives. This role crucial for driving our accelerating growth in India and supporting our broader marketing initiatives across Asia Pacific. This role will be responsible for driving pipeline and upsell for the India market.
Responsibilities
- Own Field Marketing Strategy and Across India: Collaborate with crossfunctional teams including marketing sales and regional partners to design a field marketing strategy that fills the topoffunnel pipeline and supports deal progression using tactics like online/offline events ABM campaigns and partner comarketing initiatives.
- Own APACwide Webinar Strategy: Collaborate with HQ teams to execute APAC sessions for global webinars build and execute APAC regional webinar strategy content and optimizations.
- Drive Brand Advocacy: Engage our happiest customers and advocates ensuring their participation in field programs to amplify Mixpanels brand presence.
- Endtoend Pipeline Ownership: Build and execute endtoend on pipeline generation for owned activities from preevent duringevent and postevent sales follow up
- Support Global Marketing Initiatives: Support global marketing initiatives by providing India market knowledge executing local portions of global programs and advocating for India market needs.
- Global Knowledge Sharing: Contribute to the global field marketing organization by sharing learnings best practices and standard processes.
Were Looking For Someone Who Has
- Experience:68 years in field marketingfor the India market in afastmoving B2B SaaS environment especially in event strategy and
- CrossFunctional Collaboration: Ability to build close trusting relationships with sales marketing operations revenue operations design and product teams
- Operational Excellence: Strong track record in managing event and program from ideation to lead followup
- High Energy and Curiosity: A proactive attitude with a sense of urgency intellectual curiosity and adaptability.
- Business and Data Acumen: Skilled in using data to measure and optimize activity performance and improve processes.
- Organized and DetailOriented: Keen attention to detail and adaptability to new learnings and insights.
Bonus Points For
- Industry Expertise: Experience in analytics or a similarly technical B2B vertical.
- Specialization: Knowledge in on/offline events partner marketing and marketing to Product Data Analytics Engineering personas
Existing Tech Stack Proficiency: Familiarity with Hightouch customer Goldcast Figma Salesforce and experience with centralized documentation tools like Notion or project management platforms.
#LIHybrid
Benefits and Perks
- Comprehensive Medical Vision and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: PreTax Benefits including 401(K) Wellness Benefit Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Be Open: When knowledge becomes open we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We cant win without each other
Why choose Mixpanel
Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like AndreessenHorowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering eventbased data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the everevolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Required Experience:
Manager
Employment Type
Full Time
