Director Marketing
Director Marketing
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Job Description
About PHP Agency
PHP is a life insurance field marketing organization founded in 2009 by visionary entrepreneur Patrick Bet David. PHP partners with leading insurance and annuity carriers to offer a comprehensive basket of insurance products to a diverse client base. PHP provides parttime or fulltime opportunities to individuals pursuing careers as life insurance agent. PHP passionately serves people through a field sales force comprised of thousands of licensed agents deployed nationwide in offices they independently own and operate.
PHPs headquarters office is in Addison Texas (Dallas metroplex). The company was acquired in 2022 and is now a proud part of the Integrity family.
Job Summary
The Director of Marketing will report directly to the President and will be responsible for delivering endtoend marketing programs and lead generation that drives sales. This role also encompasses reputation management ensuring the company stays ahead of predictable situations and resolves spontaneous matters with wellreasoned decisive actions that protect the companys brand. This role requires superior communication skills and comfort interacting with senior executives and field sales leaders.
Primary Responsibilities:
Strategic Planning:Develop and implement the Annual Marketing Plan which includes a comprehensive marketing budget and a detailed calendar outlining all marketing initiatives.
Public Relations:Generate engaging monthly articles/blogs craft compelling company press releases and manage the flow of incoming and outgoing company leads.
Digital Marketing:Oversee the maintenance and updating of the company website ensuring it accurately represents our brand. Plan create and post engaging content for approved social media outlets.
Video Production:Collaborate with video producers to create a calendar of content ensuring each piece is filmed edited and executed according to the marketing plan.
SEO Management:Implement SEO best practices to optimize the companys online presence including search ranking and backlinks.
Performance Analysis:Regularly publish detailed reports to the CLevel executive team providing insights into the effectiveness of marketing initiatives using digital statistics and measures.
Brand Identity:Uphold brand integrity across all mediums and channels ensuring a consistent company voice and appearance.
Marketing & Social Media:Spearhead the planning management and of social media marketing campaigns. Monitor and respond to protect company brand identity across all platforms.
Event Management:Lead the planning and of major national conventions regional meetings and recognition trips ensuring each event aligns with our brand and meets our objectives
Primary Skills & Requirements:
Experience:A minimum of 5 years in a marketing leadership role at the director level. Experience in the life insurance industry is highly desirable.
Education:A Bachelors degree in business or marketing. An MBA is a plus.
Reputation:A highly credible reputation with strong references from prior employers.
Communication Skills:Excellent oral and written communication skills.
Technical Skills:Proficiency in Microsoft Office Suite or related software.
Leadership:Proven track record of managing a team and developing talent within an organization.
Interpersonal Skills:Strong ability to collaborate and build consensus in a highpressure environment.
ProblemSolving:Analytical problemsolving skills detailoriented and willing to take a handson approach to ensure goals are met on time and at the expected level of quality.
ResultsDriven:Infuses a sense of urgency and executes plans that achieve desired outcomes. Holds self and others accountable to meet commitments and deadlines.
Team Building:Builds effective teams and encourages crossfunctional collaboration.
Resilience:Can handle and overcome adversity.
Business Acumen:Strong understanding of fundamental business principles.
Executive Presence:Able to establish credibility and influence a broad range of constituents.
Intelligence:Both intelligent and practical; possesses the ability to learn quickly in a fastpaced teamoriented environment.
Creativity:Creative thinker and solutionsoriented.
Integrity:Uncompromising personal integrity as well as highlevel of respect for all individuals. Has the courage of conviction and the ability to take a strong position when necessary.
About Integrity
Integrity is one of the nations leading independent distributors of life health and wealth insurance products. With a strong insurtech focus we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a familylike environment that is rewarding and cutting edge. Why Because we put our people first! At Integrity you can start a new career path at company youll love and well love you back. Were proud of the work we do and the culture weve built where we celebrate your hard work and support you daily. Joining us means being part of a hypergrowth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas Texas Integrity is committed to meeting Americans wherever they are in person over the phone or online. Integritys employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information visit Integrity.
Integrity LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex gender identity national origin disability veteran status or any other characteristic protected by federal state or local law. In addition Integrity LLC will provide reasonable accommodations for qualified individuals with disabilities.
Required Experience:
Director
Employment Type
Full-Time
