Marketing Data and BI Analyst
Marketing Data and BI Analyst
Posted on :
10-04-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
10-04-2025
Job Description
Opportunity Overview
The Journey & Touchpoint Analytics Team within the department is responsible for defining and implementing an approach to collecting behavior/interaction data developing comprehensive reporting across journeys and touchpoints and enabling selfservice by other stakeholders.
Responsibility Summary/Job Description
Project Details
Journey & Touchpoint Analytics supports the Experience Brand & Marketing divisions measurement analytics data and reporting needs to measure and optimize the experience of potential clients current clients and the branch teams who serve them.
Experience Measures is a fastgrowing team with high visibility across platform. Given the critical need for data and insights to deliver measurable business outcomes for our clients and the firm this role will directly enable the measurement of our many websites and digital touchpoints. This role will support the migration to Google Analytics 4 and will be involved with a number of other technologies including Salesforce Marketing Cloud Marketing Cloud Intelligence (FKA Datorama) Tableau Snowflake Oracle etc.
Client is in the midst of a firm transformation to becoming a purposedriven organization. Were partnering with our clients and colleagues to create positive impact on everyones lives bettering our communities and society. Client is at the leading edge of this transformation championing better tools data and insights to measure and enhance the experience of our clients and branch teams. This role will directly contribute to enhancing Clients web analytics capabilities across multiple digital properties.
Team Details
The Team has 6 fulltime associates two fulltime contractors and a team leader. We also lead a matrixed analytics team through which two additional analysts a data scientist and 3 partner vendors work as a part of our team. We focus on behavioral data in digital tools and help make the experience our clients have and the experience our branches have serving them the best it can be.
We work alongside two sister teams that focus on firstparty research including surveys and focus groups.
Client is headquartered in St. Louis but our team works from all around the country. We work flexibly to support work/life balance.
Position Requirements
Required Qualifications
Preferred Qualifications
The Journey & Touchpoint Analytics Team within the department is responsible for defining and implementing an approach to collecting behavior/interaction data developing comprehensive reporting across journeys and touchpoints and enabling selfservice by other stakeholders.
- Journey & Touchpoint Analytics supports the Experience Brand & Marketing divisions measurement analytics data and reporting needs for paid owned earned and shared channels and numerous campaigns and projects. Analysts on the team are responsible for consulting with the marketing strategists copywriters channel managers and leadership to:
- Understand their business objectives strategies business questions and coach them on measures of success/KPIs
- Define measurement plans data requirements benchmarks and forecasts and utilize analytics tool suite to meet their needs
- Deliver reports research analysis or custom insights and present findings to teams
- Advise teams on how they might apply learnings to their channels campaigns projects to optimize the client experience and improve business results
Responsibility Summary/Job Description
- Design create and deliver project team and managementlevel reports and visualizations
- Perform analysis to transform data into actionable insights and inform decisionmaking and present findings to project team stakeholders and leaders
- Develop and deliver measurement plans and supporting deliverables to enable teams to measure performance of projects channels and campaigns
- Consult on data and tagging requirements and best practices to ensure alignment and consistency with marketings measurement framework
- Support IT projects related to development of new digital marketing prototypes including data requirements design user acceptance testing implementation and verification
- Coordinate analytics platform training with vendors and project teams
- Onboard data from marketing tools to support recurring dashboards
- Query data from internal databases (currently Oracle eventually Snowflake) to support outreach and reporting needs.
Project Details
Journey & Touchpoint Analytics supports the Experience Brand & Marketing divisions measurement analytics data and reporting needs to measure and optimize the experience of potential clients current clients and the branch teams who serve them.
Experience Measures is a fastgrowing team with high visibility across platform. Given the critical need for data and insights to deliver measurable business outcomes for our clients and the firm this role will directly enable the measurement of our many websites and digital touchpoints. This role will support the migration to Google Analytics 4 and will be involved with a number of other technologies including Salesforce Marketing Cloud Marketing Cloud Intelligence (FKA Datorama) Tableau Snowflake Oracle etc.
Client is in the midst of a firm transformation to becoming a purposedriven organization. Were partnering with our clients and colleagues to create positive impact on everyones lives bettering our communities and society. Client is at the leading edge of this transformation championing better tools data and insights to measure and enhance the experience of our clients and branch teams. This role will directly contribute to enhancing Clients web analytics capabilities across multiple digital properties.
Team Details
The Team has 6 fulltime associates two fulltime contractors and a team leader. We also lead a matrixed analytics team through which two additional analysts a data scientist and 3 partner vendors work as a part of our team. We focus on behavioral data in digital tools and help make the experience our clients have and the experience our branches have serving them the best it can be.
We work alongside two sister teams that focus on firstparty research including surveys and focus groups.
Client is headquartered in St. Louis but our team works from all around the country. We work flexibly to support work/life balance.
Position Requirements
Required Qualifications
- Understanding of digital marketing campaigns channels and best practices for measuring individual and omnichannel performance and principles of multitouch attribution
- Advanced experience with Excel to blend/transform multiple data sets into interactive reports
- Experience querying data from databases such as Oracle SQL or Snowflake databases
- Experience with BI visualization tools such as: Tableau Power BI Salesforce Marketing Cloud Intelligence (formerly Datorama).
- Experience analyzing and delivering marketing campaigns or channels analysis presenting to internal business receivers and influencing business decisions
- Selfstarter with interest and ability to quickly learn new analytics and MarTech platforms and identify creative solutions to connect data across sources
- Ability to deliver results in fastpaced environment with varying scope and deadlines
- Bachelors Degree required with an emphasis in finance business economics data science math analytics or marketing preferred. Relevant work experience will be considered.
- 35 years of relevant work experience
Preferred Qualifications
- Experience with Salesforce products and reporting
- In particular Marketing Intelligence Cloud (FKA Datorama) Tableau and Marketing Cloud products.
- Proficiency interacting with various database and file storage systems (DB2 IDMS Oracle Snowflake)
- Experience with data manipulation languages such as SQL Impala PL/SQL Hive Pig XML
- Experience with statistical tools such as SAS SPSS R or Python preferred.
- Clicktale/Contentsquare or similar tool experience
- Knowledge of marketing technology stack and best practices for integrating tools and data
The Timberline Group
Phone:
PO Box 565SullivanMO63080
Delivering quality solutions through quality people
Required Experience:
IC
Employment Type
Full Time
Key Skills
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