SB-1275 Brand Content Expert
SB-1275 Brand Content Expert
Posted on :
10-04-2025
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1 Vacancy
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Job Description
Role Overview:
Were looking for an innovative Brand & Content Expert who can develop and execute a distinctive brand identity that positions Softobiz at the forefront of the digital transformation landscape. Youll be responsible for creating compelling narratives that connect with global B2B audiences while ensuring our brand effectively communicates our technological capabilities and vision. The ideal candidate brings 8 years of experience blending strategic brand thinking with handson content creation in the technology sector and is highly proficient with modern AI tools to enhance productivity creativity and content optimization.
Location: Hyderabad India (Onsite)
Experience: 8 Years
What Youll Do:
Brand Strategy & Management
- Define refine and implement our brand identity tone of voice and positioning across all channels
- Build comprehensive brand playbooks and ensure consistency in messaging across departments and platforms
- Create compelling brand narratives that articulate our value proposition to IT buyers and enterprise clients
- Partner with leadership to strengthen employer branding and internal brand alignment
AIEnhanced Content Creation
- Leverage AI writing tools (ChatGPT Claude Jasper Copy.ai etc. to efficiently produce highquality content at scale
- Use AI tools to research industry trends analyze competitor content and identify content opportunities
- Apply AIpowered editing and optimization tools to ensure content clarity SEO effectiveness and brand consistency
- Train and upskill team members on effective AI tool utilization for content workflows
Content Strategy &
- Develop and manage a comprehensive content strategy across multiple formatsblogs whitepapers case studies videos and social media
- Lead storytelling for product launches service lines campaigns and brand partnerships
- Work closely with design marketing and tech teams to create valuedriven content for web landing pages and collateral
- Edit and proofread content to ensure messaging clarity brand tone and technical accuracy
Communications & Digital Presence
- Create brandaligned communication for sales enablement executive branding and thought leadership
- Collaborate on PR and external communication strategies to amplify brand awareness
- Lead content ideation and for events webinars podcasts and multichannel campaigns
- Establish metrics and KPIs to measure brand resonance and content effectiveness
What You Bring
- Experience: 8 years in branding and content roles preferably in B2B IT services or technology companies
- AI Proficiency: Demonstrated expertise using AI tools for content creation editing research and optimization
- Brand Strategy: Proven experience developing brand frameworks and managing consistent brand presence
- Content Creation: Exceptional writing and storytelling skills with ability to translate technical concepts
- B2B Knowledge: Strong understanding of B2B audience personas across US and Australian markets
- Technical Understanding: Solid grasp of technology concepts including cloud AI/ML and digital transformation
- Process Management: Experience with content calendars workflows and multiformat content production
- Digital Marketing: Familiarity with SEO best practices and marketing automation platforms
- Collaboration: Experience working with crossfunctional teams including sales marketing and design
- Project Management: Strong organizational stakeholder communication and presentation skills.
Essential AI Tool Experience:
- Generative AI platforms (ChatGPT Claude Bard) for content ideation and creation
- AI writing assistants (Jasper Copy.ai Writesonic) for content production and optimization
- AIpowered editing tools (Grammarly Business ProWritingAid) for content refinement
- SEO optimization tools with AI capabilities (Clear scope Market Muse Surfer SEO)
- AIassisted research and trend analysis tools
- Experience integrating AI tools into efficient content workflows and processes
What Sets You Apart
- Experience working with branding/design agencies or internal creative teams
- Background in AI prompt engineering to maximize AI tool effectiveness
- Exposure to brand audit frameworks and brand health KPIs
- Experience building LinkedIn content strategies or managing executive thought leadership
- Track record of creating content that drives measurable business results
Why Join Softobiz
- Be the voice of an innovationled technology company expanding globally
- Shape market perception through strategic storytelling and brand initiatives
- Access to cuttingedge AI tools and technologies to enhance your creative workflow
- Collaborate with talented technologists and marketers building impactful solutions
- Enjoy creative freedom and strategic influence over brand direction
- Develop expertise at the intersection of branding content and emerging technology
Ready to transform our brand narrative using your creativity and AI expertise
Were looking for a forwardthinking strategist who can leverage both traditional skills and modern AI tools to build a distinctive brand. Apply now and help us tell our story.
About Softobiz
Softobiz is a forwardthinking technology services company empowering global enterprises to accelerate their digital transformation through engineering excellence. From cloud platforms to AIpowered applications we build intelligent scalable solutions that drive business growth and competitive advantage. As we expand our footprint across the US Australia and global markets were seeking a skilled Brand & Content Strategist to craft our narrative shape market perception and build a futureready brand that resonates with todays technology leaders.
Employment Type
Full Time
Key Skills
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