The purpose of this role is to facilitate Dentsu/brands communication strategy. The ideal candidate will have experience in content writing and a strong portfolio showcasing diverse writing styles. Key responsibilities include creating highquality content for various platforms conducting thorough research optimizing content for SEO and developing thought leadership pieces. The role requires excellent writing editing and proofreading skills along with strong research abilities and a genuine love for writing. Collaboration with crossfunctional teams and contributing to content strategy are key aspects of this position.
Job Description:
Key Responsibilities
- Manage overall marketing of Merkles insights and analytics practice area for the Americas region by ideating creating and updating marketing collaterals across channels.
- Achieve business goals by planning and executing lead generation or accountbased marketing campaigns as well as support with any presales marketing collaterals.
- Lead sales enablement projects by ideating planning and collaborating with Merkles leadership sales delivery or corporate services teams as well as Merkles marketing team.
- Ensure all marketing deliverables and experiences meet the messaging audience and goals set by the team.
Additional responsilbilities:
- Content Creation:Develop and produce highquality content for various platforms including blogs social media and other marketing materials.
- Storytelling: Collect and curate proof points that support the brand narrative. This includes staying on top of new work that we can leverage to tell our story at the highest level.
- Thought Leadership:Develop thought leadership content that positions dentsu / brands as a leader in the industry.
- Research & trend analysis:Conduct thorough research on industryrelated trends and topics to generate original and insightful content.
- Collaboration:Work closely with the business design and marketing teams to create cohesive and compelling assets.
- Content Strategy:Contribute to the development and of content calendar strategies that align with business goals.
- Events:Liaise with business marketing and operations team to deliver superior event experiences to our audience across the globe
- Awards: Identify and curate award winning submissions that positions dentsu/brands as a leader among talent in India.
Key Requirements
Qualification: MBA or Masters in Marketing & Communications
Experience: 5 8 years experience
What are we looking for
- Exceptional written and verbal communication skills
- Wellorganized and ability to work in a fastpaced environment
- Detailed orientated with a high standard for delivering engaging content
- Resultoriented with an aptitude for problemsolving and structured thinking
- Strong proficiency in MS Office
- Project planning and campaign management experience
Location:
DGS India Bengaluru Manyata N1 Block
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent