Marketing Manager Data analytics
Marketing Manager Data analytics
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Job Description
Every day we get opportunities to make a positive impact on our colleagues partners customers and society. Together were pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative we challenge conventional thinking to develop worldleading technologies that inspire progress in vital areas including energy food water and shipping.
As we push forward the innovative open spirit that fuels our 140yearold startup culture and rapid growth also drives our personal growth. So as we shape a more resourceful less wasteful world we build our careers too.
About the job
In this role the Marketing Manager (Data analytics) will lead a team responsible for supporting the development and of analytical plans which identify commercial performance and results as well as comprehend the impact of local market issues on sales performance and commercial . The role is responsible for overseeing that realworld abstract business questions are translated into business models and tools that identify patterns and trends and provide actionable business insights. This role will be the local point of contact for CRMrelated topics and local ambassador of our data quality efforts ensuring that all customer data is activated in the most relevant way to craft commercial strategies with the goal of increasing business generation. Champion and support our ways to market and segmentation efforts. Drive and ensure our customer experience commercial discipline and commercial strategies are anchored into the local strategy.
This is a hybrid position located in Richmond VA.
Responsibilities include:
Lead the Excellence Area (EA) team to achieve results across North American Sales Companies while representing local needs in global Excellence Area communities.
Collaborate with other EAs to align local agendas and strategies.
Engage with US and Canada Sales Company Management Teams on EA related topics ensuring strategic focus and prioritization for all North American Sales Companies.
Advise determine and develop the right set of tools and methodologies for the Commercial organization to improve business performance and more effectively drive Sales Force effectiveness.
Partner with multifunctional stakeholders in the development of initiatives in sales force management of projects.
Connect data sources important data and transform data for Business Intelligence.
In collaboration with subject matter experts and data stewards defines and implements data strategy policies controls and programs to ensure the enterprise data is accurate complete and reliable.
Train and educate crossfunctional Commercial stakeholders to drive adoption of developed processes and tools.
What you know:
Bachelors degree in Engineering Marketing Business Finance Computer Science or related field.
Indepth understanding of marketing and sales processes related to the customer journey to include funnel management customer experience and segmentation as well as account and contacts management.
Minimum 3 years of experience in managing and analyzing data to provide business insights. Experience leading change with adapting new and improved methods of working.
Solid knowledge of CRM systems (Microsoft Dynamics preferred) data visualization tool (PowerBI) ERPs and ITData ecosystems.
Proven ability to influence results with peers management teams and stakeholders.
Proactive and excellent communication skills.
Travel availability 30.
We care about diversity inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidates fit to a role. To help us achieve this we apply Pymetrics assessments and upon application you will be invited to play the assessment games.
Whats in it for you
At Alfa Laval we carefully consider a wide range of factors to determine your total compensation package. We rely on market indicators and consider your specific job background skills and experience to get it right. The base salary for this role is typically $100000 to $120000.
At Alfa Laval we pride ourselves on creating an inclusive and dynamic workplace that values diverse perspectives and experiences. While we typically welcome applicants from all locations for this particular role we are prioritizing candidates who are currently residing in USA or have an established presence in the area.
Alfa Laval is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications merit or business need without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status.
EEO/Vet/Disabled Employer
Required Experience:
Manager
Employment Type
Full-Time
