Director of Digital Growth
Director of Digital Growth
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Details
Description
We exist so families can get better together. Each night we keep 181 families close to the care and resources they need through six area Ronald McDonald Houses and four Ronald McDonald Family Rooms. Enabling families to stay close to their hospitalized child supports the health and wellbeing of the child and saves families more than $10 million in hotel and food costs each year. We also operate the Ronald McDonald Care Mobile program providing medical care to children in underserved areas. RMHCCNI is an independent notforprofit 501(c)3 organization.
TheDirector of Digital Growth plays a pivotal role in RMHCCNIs Marketing and Communications team driving digital strategy to enhance audience engagement increase fundraising revenue and expand brand awareness. This role is responsible for crafting meaningful online experiences for donors volunteers corporate partners and community supporters ensuring digital marketing efforts align with organizational goals.
Were seeking an innovative resultsdriven digital marketer with a passion for leveraging data content and technology to attract engage and retain supporters. This individual will lead integrated digital marketing efforts oversee multichannel campaigns and optimize the digital donor journeyfrom lead generation to retention and revenue growth.
If you thrive in a fastpaced handson missiondriven environment and are eager to push the boundaries of digital marketing in the nonprofit sector we want to hear from you!
Key Responsibilities
- Develop and execute a digital marketing strategy that drives donor acquisition engagement and retention while ensuring alignment with fundraising and awareness goals.
- Manage omnichannel direct response campaigns in collaboration with Marcom and Development teams plus outside agencies.
- Lead and optimize email marketing and SMS campaigns including segmentation automation A/B testing and performance analysis in collaboration with development and programs teams.
- Manage and grow RMHCCNIs social media presence by creating compelling platformspecific content driving community engagement and analyzing performance metrics to inform strategy.
- Oversee website strategy and management ensuring an optimized user experience strong SEO/SEM performance and accessibility of key resources for donors families and volunteers.
- Oversee digital advertising initiatives including paid social display retargeting and Google Ads Grant management to generate leads and convert them into active donors.
- Own and analyze digital KPIs providing insights and strategic recommendations to enhance engagement retention and conversion rates across all digital channels.
- Create engaging content across multiple formatsincluding blogs social media posts emails and donor communicationsto strengthen RMHCCNIs brand and storytelling.
- Support integrated marketing campaigns and event promotions ensuring consistent messaging across all channels.
- Champion brand consistency by adhering to and enforcing RMHC brand guidelines at both the local and global level.
- Stay ahead of digital marketing trends and recommend innovative strategies tools and technologies to enhance marketing performance.
Qualifications and Experience
- Bachelors degree in Marketing Communications or a related field with 7 years of experience in nonprofit agency B2C or B2B sector
- Track record of success in digital marketing with a strong focus on audience engagement and conversion.
- Proven expertise in digital advertising including Google Ads paid social and retargeting strategies.
- Handson experience with marketing technology including:
- Website CMS (WordPress Drupal Joomla etc.
- Email marketing platforms (Mailchimp Constant Contact etc.
- CRM systems (Blackbaud/Raisers Edge preferred)
- Content scheduling tools (Hootsuite Sprout Social etc.
- Analytics tools (GA4 Meta etc.
- Exceptional storytelling and content development skills with experience crafting compelling copy across digital channels.
- Basic graphic design skills in Canva Adobe Creative Suite (Photoshop InDesign Illustrator) a plus.
Skills and Attributes
- Strategic thinker with a datadriven approach to decisionmaking.
- Creative problemsolver who embraces innovation and new marketing trends.
- Highly organized proactive and adaptable with the ability to manage multiple priorities in a fastpaced environment.
- Strong collaboration and interpersonal skills with a track record of working crossfunctionally to achieve marketing and fundraising goals.
- Excellent written verbal and presentation skills.
- Ability to travel throughout Chicagoland including occasional evenings and weekends for events.
Benefits Offered:
- Medical Dental Vision
- Basic Life Shortterm and longterm disability voluntary employee/spouse/child life insurance
- Flexible Spending Dependent Care and Commuter Benefit Accounts
- Employee Assistance Program
- 401(k)
- PTO
- Bonus eligible position up to 7.5
At Ronald McDonald House Charities of Chicagoland and Northwest Indiana we believe in diversity equity and inclusion in the workplace and we welcome and will consider applications for employment from all qualified candidates regardless of race color gender national origin religion age sexual orientation gender identity gender expression genetic information individuals with disabilities pregnancy marital status status as a protected veteran or any other status protected by applicable law.
Ronald McDonald House Charities of Chicagoland and Northwest Indiana provides reasonable accommodation to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need accommodation during the application or hiring process please contact Reasonable accommodations will be determined on a casebycase basis.
Required Experience:
Director
Employment Type
Full-Time
