Marketing Manager

About the Role

We are seeking a strategic resultsdriven Marketing Manager to lead and execute demandgeneration campaigns optimize lead generation and drive brand growth across our portfolio of services.

This role is ideal for a performancedriven marketer with experience in true lead generation or demand generation particularly in SMB marketswith a strong preference for healthcare specifically nonacute healthcare providers.

As the Marketing Manager you will be responsible for building datadriven campaigns generating highquality leads and driving measurable growth through multichannel marketing strategies.

Key Responsibilities

• Lead Generation & Demand Generation Develop and execute highperforming marketing campaigns focused on acquiring and converting SMB healthcare providers.
• Marketing Strategy Development Craft comprehensive marketing strategies for each brand under the MedPro Disposal portfolio ensuring consistent brand messaging across all channels.
• Campaign Oversee the of integrated marketing campaigns across digital print social media and events.
• Market Research & Competitor Analysis Stay ahead of industry trends and competitor activities to refine marketing strategies and identify new opportunities.
• Sales & Marketing Alignment Collaborate with sales teams to develop targeted marketing initiatives that drive highquality leads and conversions.
• Performance Tracking & Optimization Use data analytics and key metrics to measure campaign performance optimize marketing spend and ensure ROIdriven marketing efforts.
• Team & Vendor Management Lead and mentor inhouse marketing professionals while also managing freelancers agencies and marketing partners to execute projects efficiently.
• CrossDepartment Collaboration Work closely with sales product development and customer service teams to align marketing efforts with business objectives.
• Content Marketing & Brand Storytelling Develop compelling marketing content that resonates with nonacute healthcare decisionmakers.

Qualifications

• Experience: 5 years in a marketing management role preferably in B2B healthcare SMB marketing or SaaS industries.
• Lead Generation Expertise: Proven ability to design execute and optimize demandgeneration and leadgeneration campaigns.
• SMB & Healthcare Focus: Experience marketing to small and midsized businesses (SMBs) ideally within nonacute healthcare settings.
• Strategic & Analytical Thinking: Ability to analyze data track KPIs and optimize marketing strategies based on insights.
• MultiChannel Marketing Proficiency: Expertise in email marketing paid digital ads social media and content marketing.
• Marketing Automation & CRM Tools: Experience with marketing automation platforms (HubSpot Marketo Pardot) and CRM systems.
• Project Management & Leadership: Strong ability to manage multiple brands oversee projects and mentor team members.
• GoToMarket Strategies: Experience developing GTMs for new products or services.

Bonus Points For:

• Experience in EOS (Entrepreneurial Operating System) environments
• Experience with AIpowered tools focused on lead generation
• Background in B2B healthcare marketing SaaS or compliancedriven industries
• Strong content marketing and social media strategy expertise

What We Offer

• Competitive Compensation $80000 $150000 depending on qualifications
• Career Growth Shape the marketing direction of a multibrand portfolio
• Dynamic & FastPaced Work Environment Work with an innovative highenergy team in a rapidly growing industry
• Ongoing Training & Development Access continuous learning opportunities to refine skills and stay ahead in marketing trends
• Comprehensive Benefits Medical dental and vision insurance other benefits
• WorkLife Balance Hybrid schedule: 3 days inoffice at Naperville HQ 2 days remote work flexibility

Application Process

Shortlisted candidates will complete a brief skills assessment after the initial interview.

EEO Statement

MedPro Disposal is an equalopportunity employer committed to fostering a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply.