Marketing Coordinator - Paid Media
Marketing Coordinator - Paid Media
Posted on :
10-04-2025
Employer Active
1 Vacancy
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Job Description
The Paid Media Coordinator is responsible for executing and optimizing digital advertising campaigns across various platforms to drive brand awareness engagement and conversions. This role involves social media advertising display digital video and other digital ad placements ensuring campaigns align with business goals and performance KPIs.
Key responsibilities include setting up and monitoring campaigns analyzing performance metrics optimizing budget allocation and collaborating with crossfunctional teams to enhance overall marketing effectiveness. The ideal candidate is detailoriented datadriven and proactive in identifying opportunities to improve ad performance. Strong analytical skills platform expertise (Google Ads Meta LinkedIn etc. and the ability to manage multiple campaigns simultaneously are essential for success in this role.
DUTIES & RESPONSIBILITIES:
- Plan and execute paid media campaigns with a primary focus on paid social campaigns (Meta) ensuring effective audience targeting budget allocation and performance optimization.
- Assist the paid media team in managing monthly billing across agency and vendor partners ensuring accurate and timely processing.
- Collaborate with internal analytics and measurement teams to analyze campaign and creative performance delivering actionable insights for optimization.
- Work closely with media agencies to establish and maintain campaign operations including campaign pacing and budgeting campaign tracking across paid media channels and developing campaign reporting templates.
- Monitor competitive activity and collaborate with the media agency to maintain competitive tracking identifying key industry trends and insights.
- Establish and strengthen relationships with thirdparty vendors and agency partners to ensure strategic alignment and successful of marketing initiatives.
- Work with Technology and Analytics teams to strategically place and document tracking pixels for campaigns.
QUALIFICATIONS & SKILLS:
Required:
- Bachelors degree in Marketing Advertising Business or a related field.
- 0 3 years marketing or related experience (experience in digital marketing or paid media campaign management preferred).
- Experience with paid social platforms (Meta LinkedIn Reddit TikTok etc. and familiarity with campaign setup optimization and performance tracking.
- Strong analytical skills and proficiency in campaign reporting tools and platforms.
- Excellent organizational skills and ability to manage multiple projects in a fastpaced environment.
- Strong communication and collaboration skills to work effectively with internal teams agencies and external partners.
- Proficiency in Microsoft Office (Excel PowerPoint) and familiarity with media planning and analytics tools is a plus.
Preferred:
- 13 years of experience in advertising/media agency strongly preferred
- Business acumen and the ability to work across the enterprise.
- Experience in a specialized area of marketing (direct marketing emarketing communications analytics brand positioning social networking media etc. and/or project/program management.
- Knowledge of financial services industry fraternal benefit societies or membership organizations a plus but not required.
Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race religion color sex gender identity sexual orientation pregnancy national origin age disability marital status citizenship status military or veteran status genetic information or any other status protected by applicable local state or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation please let us know by sending an email toor calland request Human Resources.
Required Experience:
IC
Employment Type
Full-Time
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