Strategic Relationship Marketing Manager
Strategic Relationship Marketing Manager
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Job Description
At Franklin Templeton were driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management wealth management and fintech offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise thats both broad and unique. From our welcoming inclusive and flexible culture to our global and diverse business we offer opportunities not only to help you reach your potential but also to contribute to our clients achievements.
Come join us in delivering better outcomes for our clients around the world!
Our US Marketing organization is a key partner in our distribution efforts working alongside our sales and strategic account teams to best align our capabilities with client needs. We are seeking a Strategic Relationship Marketing Manager responsible for developing and executing the US wealth marketing strategy.
The ideal candidate for the Strategic Relationship Marketing Manager role is a proactive and autonomous professional with a proven track record in developing and executing comprehensive marketing strategies. They should possess strong collaboration skills to effectively partner with distribution teams and key client firms ensuring alignment and strategic goal achievement. Additionally they must have a datadriven mindset to continually evaluate and improve marketing initiatives.
What are the ongoing responsibilities of a Strategic Relationship Marketing Manager
Developing and executing a strategic marketing plan:
Partner closely with the Strategic Relationship Marketing Director to create and execute a comprehensive marketing strategy for Franklin Templetons wealth business that is consistent with the priorities across strategic account and sales leadership.
Make independent marketing decisions functioning as a dedicated marketing account manager for specific external client firms tailoring approach and decisions based on alignment with their leader distribution partners and specific client needs.
Support the implementation of this strategy via defined engagement including: content development email campaigns digital assets web personalization multimedia events sponsorships digital advertising and social media.
A focus on collaboration and relationship management:
Establish and maintain close relationships across our partner firms marketing and sales organizations uncovering opportunities to execute custom engagement strategies and joint campaigns.
Work in tandem with sales and strategic account colleagues to create the right messages and content with ongoing connectivity as to how resources are being used what needs to change and how we can continue to evolve.
Manage complex multifirm partnerships resolving conflicts and aligning goals strategically to ensure cohesive and effective marketing efforts.
Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization (particularly client marketing integrated marketing marketing operations creative services social media and compliance) to ensure effective coordination of marketing efforts.
Support of expanded availability:
As new placements become available and new selling agreements are made work in close partnership with sales strategic accounts and our partner firms to establish key deliverables to aid in promotion.
Proactively identify challenges or gaps in marketing plans and create innovative solutions to address them ensuring the team remains agile and responsive to the evolving needs of the business and its partners.
Continually share insights with our partner firms on promotional efforts
Campaign and Content Development and :
Identify opportunities to grow the business through marketingled initiatives that engage a target audience through lead nurturing.
Develop and execute product and thematic campaigns supportive of key priorities.
Create content as needed including emails collateral and digital assets.
Employ a datadriven approach for all marketing campaigns and share actionable insights with our sales partners.
What ideal qualifications skills and experience would help someone to be successful
Bachelors degree or equivalent experience
5 years experience in financial services industry preferably in sales or marketing
Series 7 and 63 desired.
Strong communication skills both written and verbal
ProblemSolving and Innovation Proactive in identifying challenges anticipating needs and creating solutions to drive marketing effectiveness. particularly in wealth management or financial services.
Proactive approach to work with ability to anticipate needs.
Strong Collaboration Skills Experience working with sales strategic accounts and external partners to align and achieve business objectives.
A selfstarter with the ability to manage multiple projects/deliverables.
Proficiency at prioritization and ability to work under and meet tight deadlines.
Compensation Range: Franklin Templeton offers employees a competitive and valuable range of total rewardsmonetary and nonmonetarydesigned to support the whole person and to recognize their time talents and results. Along with base compensation other compensation is offered such as a discretionary bonus 401k plan health insurance and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location jobrelated knowledge skills and experience. At Franklin Templeton we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation.We expect the salary for this position to range between $122000 $143600.
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Experience our welcoming culture and reach your professional and personal potential!
Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests lifestyle or background theres a place for you at Franklin Templeton. We provide employees with the tools resources and learning opportunities to help them excel in their career and personal life.
By joining us you will become part of a culture that focuses on employee wellbeing and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee wellbeing and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health saving for lifes adventures taking care of your family members or making a positive impact in your community we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton.
Highlights of our benefits include:
Three weeks paid time off the first year
Medical dental and vision insurance
401(k) Retirement Plan with a generous company match on your pretax and/or Roth contributions up to the IRS limits
Employee Stock Investment Program
Reimbursement for certain education expenses
Purchase of company funds with no sales charge
Onsite fitness center and recreation center*
Onsite cafeteria*
*Only applicable at certain locations
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees and we evaluate qualified applicants without regard to ancestry age color disability genetic information gender gender identity or gender expression marital status medical condition military or veteran status national origin race religion sex sexual orientation and any other basis protected by federal state or local law ordinance or regulation.
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions please send an email to . In your email please include the accommodation or adjustment you are requesting the job title and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.
Required Experience:
Manager
Employment Type
Full-Time
