Marketing Analyst Campaign Management
Marketing Analyst Campaign Management
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Job Description
Job Classification:
Technology Agile Delivery & ProductThe Senior Business Analyst acts as the primary interface between technology and specific business areas. They are tasked with identifying business unit requirements technical requirements and coordinating with project teams. This person will work in agile ensure adherence to schedules budgets projects and with the development team. They will also evaluate new IT developments/applications and help maintain key vendor relationships including Adobe Experience Cloud Marketo Engage Litmus On24 OneTrust Oracle Salesforce and many others. They will also support the product owner developing user stories process designs workflow charts system mappings and technical requirements with compliance legal and security requirements at the forefront. This role requires skills with practical marketing automation experience that enable independent technical . They also understand system design UAT and production environment deployment schedules front and backend end development workflow testing business engagement and have a sense of team leadership with desire to always be learning. They will work and support the marketing and development team developing strategy provide feedback and help support the foundations of growth for the business.
The current EWA for this position is Hybrid in Newark NJ. Virtual Applicants will be considered on a case by case basis
What youll need:
- Minimum 25 years of Adobe Marketo Engage campaign operations and or administrative experience. MCE or Adobe certifications are a plus.
- Understands how marketing workflows enable automation and how marketing automation takes a primary role in enablement security legal requirements and enterprise scale.
- Excellent communication able to interface directly with key stakeholders leaders and other marketing teams for requirements gathering.
- Experience managing 3rd party vendors and managing the integration into multiple Adobe Marketo Engage systems in the Prudential tech stack.
- Skilled in project management particularly with JIRA Agile Kanban in a fastpaced environment. Strong attention to detail and requirements gathering.
- Strong problemsolving decisionmaking negotiation partnership teamwork ownership and solution skills.
- Experience in building technical workflow documentation and documenting strategy from conception to .
- Has a willingness to adapt and learn with a focus on becoming more technically proficient to excel in this role.
- Knowledge of frontend and backend technologies (HTML CSS JavaScript) is beneficial for mastering Adobe Marketo Engage.
Responsibilities:
- Support the PO setting ambitious and clear product vision and communicating the story effectively to key stakeholders and the rest of the team.
- Support the PO defining the product strategy from inception and determining business value once solution enters production.
- Support the PO ensuring alignment of product features and stories i.e. review give feedback and prioritize user stories in line with product vision as they are provided by key stakeholders.
- Support the PO continuously improving the backlog with the team ensuring all technical requirements are clearly described estimated and prioritized for all systems that are required.
- Support in partnership with CPO and POs the definition and ongoing refinement of Business Capability Reference Architecture for the relevant products and capabilities within the constituent journey.
- Develop user stories process designs and logical data models in support of the kanban delivery team.
- Execute within Prudentials Agile operating model practices and policies. Provide clear consistent documents and information in collaboration tools. Actively engage in agile assessments that measure maturity and improve agile practices events that promote agile ways of thinking and relevant communities of practice and share ideas/concepts with the broader team.
- Actively engage in learning opportunities demonstrate new skills in daytoday work mentor others in area of expertise and contribute to lunch & learn sessions.
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What we offer you:
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $92400.00 to $137400.00. Specific pricing for the role may vary within the above range based on many factors including geographic location candidate experience and skills.Market competitive base salaries with a yearly bonus potential at every level.
Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.
401(k) plan with company match (up to 4.
Companyfunded pension plan.
Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85 of the lower of two prices (Beginning or End of the purchase period) after one year of service.
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to parttime employees scheduled to work less than 20 hours per week.
Prudential Financial Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin ancestry sex sexual orientation gender identity national origin genetics disability marital status age veteran status domestic partner status medical condition or any other characteristic protected by law.
If you need an accommodation to complete the application process please email .
If you are experiencing a technical issue with your application or an assessment please email to request assistance.
Required Experience:
IC
Employment Type
Full-Time
