Senior Analyst - Web Analytics
Senior Analyst - Web Analytics
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Description:
Key Responsibilities:
Tag Implementation Support:
- Assist in implementing and maintaining GTM GA4 Firebase and MMP tags for websites and apps.
- Work with senior team members to ensure proper tracking of user interactions conversions and campaign events.
- Help maintain tagging documentation and track implementation issues.
Marketing Analytics & Reporting:
- Create and maintain marketing campaign reports using Excel and Google Analytics.
- Prepare weekly/monthly performance dashboards to track ad campaigns conversions and engagement trends.
- Use pivot tables charts and data visualization to summarize findings.
- Identify inconsistencies in data and assist in troubleshooting issues related to reporting.
Platform & Data Quality Support:
- Assist in QA checks to verify accurate data tracking and marketing reports.
- Collaborate with teams to monitor campaign KPIs and data quality.
Collaboration & Learning:
- Work closely with digital marketing teams analysts and account managers to support campaign tracking needs.
- Stay updated on best practices in tag management and marketing reporting.
Preferred Skills:
Basic experience in Google Analytics GTM and marketing campaign tracking. Strong Excel skills (pivot tables basic formulas and charting) for marketing reporting. Ability to manage multiple tasks and support senior analysts. Good communication skills for working with internal teams and understanding business needs. A strong desire to learn and grow in digital analytics and marketing reporting.
Location:
ChennaiBrand:
ParagonTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
Employment Type
Full-Time
