Acquisition Marketing Manager Membership Communities
Acquisition Marketing Manager Membership Communities
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$ 80000 - 100000
1 Vacancy
Job Description
Job Description:
About the Role
The Acquisition Marketing Manager for WSJ Leadership Institute (WSJLI) will grow and optimize our acquisition programs focused on specific CSuite memberships (CEO CFO CIO CMO) and emerging communities to be launched next year. They will become an expert in understanding their end user and driving targeted campaigns aimed at generating sales opportunities. This role is highly collaborative and will work across the organization with multiple teams to identify opportunities for growth and measure success. This role has one direct report. Our marketing organization works in our NYC office three days every week.
You Will:
Implement the acquisition marketing strategy focused on acquiring new members for 23 community cohorts.
Work closely with the WSJLI membership team to better understand benefit changes/enhancements as well as new content and leverage them as new business sales tactics to prospects.
Manage and monitor ongoing campaigns working with paid media direct mail golden ticket email performance and pivoting strategy when goals and ROI are not met.
Work alongside the sales enablement team to build and deliver assets to drive new business sales.
Drive registrations for annual membership events and work alongside event marketers to craft strategy for 50 WSJLI events annually.
Provide postcampaign analysis drawing on successes and failures to identify tactics that are working to achieve business goals.
Work closely with our data team to build dashboards to track overall new business performance across marketing and sales to help empower business decision making.
Develop quarterly briefings for senior leadership to review campaign performance and overall pacing toward budget goals.
Work closely with a Brand Marketing partner on all marketing/creative briefs ensuring that the assets and messaging engages the target audience and drives response
Manage marketing budgets for all acquisition campaigns monitoring the effectiveness of all activity and making timely adjustments to maximize ROI.
You Have:
Bachelors Degree required.
47 years experience in performance marketing experience ideally within an international environment.
Handson experience with developing and reporting on metrics and KPIs for business goals process improvement projects and campaign management.
Proven delivery of positive results and growth through direct marketing;
Analytical and data driven but also have a passion for creativity and forwardthinking flair;
Adopt a testlearnoptimize approach to all marketing initiatives.
Be able to take responsibility for initiatives and encourage a positive can do attitude at all times;
Be able to embrace and drive change in a fastpace environment;
Experience using CRM and marketing automation platforms ideally with Salesforce and Eloqua;
Digital marketing expertise that has driven business outcomes;
A keen customerfacing attitude;
Business Area:
Dow Jones CMO MarketingJob Category:
Marketing & Product ManagementUnion Status:
NonUnion rolePay Range: $80000 $100000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Payforperformance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Manager
Employment Type
Full-Time
