Content Strategist Corporate
Content Strategist Corporate
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Job Description
Content Strategist Corporate and B2B Boston
We seek a dynamic and motivated content strategist to work with a team of integrated media specialists including platform strategists graphic designers social media managers and earned media gurus on behalf of our major Corporate/B2B clients in Boston. This person will work with internal team members and clients to determine client objectives and develop and activate comprehensive multichannel content strategies to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline and be familiar with digital storytelling across earned owned and paid media subject matter expertise in financial services or science and technology is preferred.
The Ideal Candidate Would Have:
35 years of experience in content strategy corporate communications or B2B marketing
A proven track record of working under daily weekly and monthly deadlines
A keen sense of news value and editorial judgment especially in financial services or science and technology
Experience writing reporting and interviewing
Ability to develop content strategies including setting goals determining audiences performing research and competitor audits choosing channels and developing editorial calendars
Ability to develop creative story ideas and an eagerness to execute them
Be able to write sharp engaging copy on a variety of topics in different voices for various audiences and content types
Knowledge of multimedia storytelling and executive social media communication
A clear ability to work autonomously with solid decisionmaking skills and the ability to identify concerns and issues
Effective communication skills with clients and internal team members
Experience working with clients in an agency setting is a plus
Understanding of corporate social platforms like LinkedIn and SEO principles
What You Will Do:
Analyze client objectives and audiences to determine content channels and types
Create editorial workflows develop content calendars and report on content results
Generate and help produce story and content packages (blog posts thought leadership opeds social posts/calendars email/website copy podcast/video scripts and whitepapers) Edit and help oversee editorial calendars both for websites and social channels
Edit stories from freelancers and others for publication on the web
Develop and write shortform copy for social posts across multiple channels
Manage analytics and reporting on web content
Contribute story ideas from pitch to for multiple digital platforms
Coordinate with other departments and teammates such as art media buying social media and more
Analyze content and perform content analyses to inform strategies
Provide strategic consultation to clients
Develop and execute strategies for executive social media presence
Apply SEO best practices to content creation and optimization
This role requires a strong background in corporate communications executive communication and/or B2B marketing content strategies. The ideal candidate will be wellversed in creating various content formats including longform content social media posts and other digital assets.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money $60 monthly reimbursement to be used towards purchases that nourish your health mind body and soul
- MyDays Flexible holiday schedules
- ShortTerm Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $60000 $80000
Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.
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Employment Type
Full Time
