Digital Marketing Specialist

At U.S. Bank were on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions enabling the communities we support to grow and succeed in the right ways all more confidently and more oftenthats what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life and each person is unique in their potential. A career with U.S. Bank gives you a wide evergrowing range of opportunities to discover what makes you thrive. Try new things learn new skills and discover what you excel atall from Day One.

Job Description

We are looking for a highly skilled and resultsdriven Marketing Specialist with expertise in Google Ads campaigns and digital strategy to join Digital Lead Generation Team. The ideal candidate will develop implement and optimize paid search strategies that drive measurable business results. The candidate will play a key role in managing endtoend campaign analyzing performance metrics and identifying opportunities to maximize ROI.

Key Responsibilities:

• Campaign Management:
  1. Plan execute and manage Google Ads campaigns across Search Display Shopping and YouTube platforms.
  2. Conduct keyword research ad copy creation audience targeting and bid strategy optimization.
  3. Drive demand generation campaign and that increase lead acquisition and nurture prospects through the marketing funnel
• Performance Optimization:
  1. Monitor campaign performance daily to ensure KPIs such as CTR conversion rate and ROI are met.
  2. Test and optimize ad creatives landing pages and campaign settings to improve performance.
• Data Analysis & Reporting:
  1. Analyze campaign data to uncover insights and provide regular performance reports to stakeholders.
  2. Use Google Analytics and other tools to track conversions and attribute sales/leads to campaigns.
• Budget Management:
  1. Manage allocated budgets effectively ensuring cost efficiency and maximizing results.
• Collaboration:
  1. Work closely with the content website and product teams to develop creative assets and align campaign strategies.
  2. Stay updated on industry trends and competitor activities to maintain a competitive edge.

Requirements:

• 3 Year of experience in digital marketing campaigns with a focus on Google ads campaigns management
• Proven experience in managing Google Ads campaigns with measurable success
• Proficiency in Google Ads Google Analytics and related tools (e.g. Tag Manager Keyword Planner)Strong understanding of PPC campaign strategy audience targeting and bid management.
• Analytical mindset with the ability to interpret data and make datadriven decisions.
• Experience with A/B testing and campaign optimization techniques.
• Excellent verbal and written communication skills.
• Strong organizational and timemanagement abilities to handle multiple projects simultaneously.
• Google Ads Certification is a plus.
• Bachelors degree in Marketing Business or a related field (or equivalent experience).

We offer:

• Full time position employment agreement
• Excellent package including complex medical care
• Highly professional multicultural environment and high standards of work
• Professional trainings opportunity to develop career path in organizational structures support in career planning
• Work in a dynamic team with a supportive inclusive culture and strong values
• Interaction with Clients and Colleagues across the globe
• Good atmosphere at work and comfortable working environment
• Opportunity to participate in social and community projects

The role offers a hybrid/flexible schedule which means theres an inoffice expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If theres anything we can do to accommodate a disability during any portion of the application or hiring process please refer to ourdisability accommodations for applicants.

Benefits:

We offer an exciting fastpaced and diverse working environment with employees of many different nationalities. We provide benefits to help you protect your health and financial security; and give you peace of mind. We also invest in your career growth with development resources that give you the opportunity to stretch and shine.