Customer Growth Marketing Manager
Customer Growth Marketing Manager
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1 Vacancy
Job Description
About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.
Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Role
The Mixpanel global growth marketing team is growing and were looking for our first Customer Growth Marketing Managera hybrid of Lifecycle & Growth Marketing with a focus on retention and expansion. This role will work closely with the team of demand generation experts while ensuring were meeting customer needs and strategically growing Mixpanel usage.
As Customer Growth Marketing Manager youll develop and optimize lifecycle programs that help free and paid customers maximize Mixpanels value driving retention expansion and pipeline impact. The ideal candidate knows what works (and what doesnt) in signalbased campaigns has deep expertise in experimentation and thrives on analyzing iterating and driving impact through email and inproduct engagement. They excel at leveraging customer insights to craft personalized highimpact experiences that directly fuel growth.
What Youll Do
- Drive revenue growth
- Own developing and optimizing lifecycle programs to drive crosssell and expansion growth through email and inproduct messaging.
- Leverage key account signals (e.g. Qualified Signups Free Plan Caps) to identify expansion opportunities.
- Refine nurture sequences and engagement plays to improve conversion and timetovalue.
- Be SME in email marketing and provide inputs to global marketing teams approach to email as a channel.
- Collaborate crossfunctionally for expansion success
- Partner with Sales to activate highintent accounts mitigate churn risks and drive expansion.
- Work with Product Growth to optimize onboarding and inapp engagement.
- Ensure accurate tracking with Marketing Ops.
- Measure and optimize
- Test iterate and optimize lifecycle programs and understand what is and isnt working.
- Track key metrics like pipeline generated and influenced retention and engagement driving understanding of these motions with broader team.
Our Tech Stack
- Account Signals:MixpanelBluebirds6Sense and G2 Intent
- Emails:Customer.ioOutreach andBluebirds
- Data Enrichment:ZoomInfo andClay
Who You Are
- 35 years of experience in Lifecycle Growth or Retention Marketing in B2B SaaS.
- Deep expertise in customer communication and analytics platforms like Customer and Mixpanel
- Preferably expertise in signals tools like Bluebirds AI Common Room etc.
- Comfortable using customer data intent signals and product usage insights to drive targeted lifecycle programs.
- Experience collaborating tightly with Account Management Customer Success and Product Growth teams.
- Strong analytical mindsetskilled in reviewing data identifying actionable insights and applying to programs.
- Handson with testing and experimentation using a datadriven approach to continuously improve performance.
- Excellent communication skills with the ability to present insights and results to leadership and influence crossfunctional teams.
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided this position is also eligible for equity consideration and other benefits including medical vision and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions we refresh our salary ranges twice a year so these ranges may change in the future. Within the range individual pay is determined by experience jobrelated skills qualifications and other factors. If you have questions about the specific range your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical Vision and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: PreTax Benefits including 401(K) Wellness Benefit Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Be Open: When knowledge becomes open we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We cant win without each other
Why choose Mixpanel
Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like AndreessenHorowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering eventbased data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the everevolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Required Experience:
Manager
Employment Type
Full Time
