Digital Analyst Paid Media - Programmatic

At Definitive Healthcare our passion is to transform data analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets opportunities and people so they can shape tomorrows healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market so companies can identify where to go next.

Our employees are kind collaborative energetic approachable and driven. On top of that we value the unique perspectives backgrounds and voices of our employees. Why Because their diverse experiences drive new ideas and help us build a better community.

For over 10 years weve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem enjoy giving back to the local community and value diversity and inclusion.

One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program employees can work with their choice of more than 40 charitable organizations supporting causes from hunger and homelessness to healthcare LGBTQ issues racial justice womens initiatives and more. 2021 marked the sixth year that we had 100 employee participation in DefinitiveCares.

We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as womens empowerment LGBTQ Black indigenous and people of color (BIPOC) disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training events and speaker series.

Were also a great place to work. For five years in a row weve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022 Energage recognized us for Culture Excellence in Compensation & Benefits Innovation Great Leadership Purpose & Value and WorkLife Flexibility!

Think youd be a good addition to our team Explore our available positions here. Wed love the chance to get to know you.

As a Programmatic focused Digital Analyst you will own creation upload reporting and daytoday management of programmatic campaigns across multiple channels. Working alongside Programmatic Media Strategists youll provide insightful optimizations and client facing recommendations to be delivered on a regular cadence. This role will work with the internal team to recommend best practices surrounding reporting deliverables and subsequently will own the creation and upkeep of programmatic and related sections within wholistic campaign reports.

This role requires a candidate with a strong analytical mindset a deep understanding of programmatic buying and experience with datadriven strategies in healthcare B2C & HCP sectors.

Key Responsibilities:

• Execute manage and report on all programmatic channels within campaigns

• Oversee campaign activity across major DemandSide Platforms such as Yahoo Google DV360 The Trade Desk etc. ensuring alignment with KPIs and optimizing for performance.

• Continuously analyze data to provide detailed insights and actionable recommendations aimed at improving key performance metrics

• Develop and refine audience segmentation strategies leveraging our proprietary data and thirdparty audience insights to reach the right healthcare decisionmakers.

• Ensure all programmatic activities adhere to healthcare industry regulations and privacy requirements including HIPAA compliance and data protection standards.

• Stay updated on programmatic advertising trends platform updates and competitive landscape in the healthcare sector applying new learned techniques and strategies.

Required Qualifications: Healthcare Marketing Background Preferred

• 3 years in programmatic analyst trading media buying or a related digital marketing role

• Ability to clearly communicate complex topics to agency and internal stakeholders.

• Proficiency with major DSPs (e.g. Yahoo DSP Google DV360 The Trade Desk etc).

• Familiarity with Data Management Platforms and datadriven audience segmentation.

• Strong attention to detail with exceptional communication skills and a desire to work with groups crossplatform to ensure campaigns wholistic success.

• Familiarity with privacy regulations and compliance requirements specific to healthcare and sensitive data environments.

• High proficiency with the following platforms: Excel LiveRamp Yahoo DSP (or similar)

• Experience with the following platforms is a plus: PulsePoint DeepIntent Tableau Google Analytics LookerStudio Jira

Why we love Definitive and why you will too!

• Industry leading products
• Work hard and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares our community service group gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:

Great Work atmosphere great work life balance excellent company to work for amazing top notch product incredible customer service lots of tools to help you succeed.

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Great team. Amazing growth. Employees are treated very well.

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If you dont fit all of these qualifications but believe youre still a great fit feel free to apply and tell us why in your cover letter.

If you are a California Colorado New York City or Washington resident and this role is a remote role you can receive additional information about the compensation and benefits for this role which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race color religion age gender gender identity sexual orientation or any other status. If youre interested in working in a fast growing exciting working environment we encourage you to apply!

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Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications please reach out to to confirm your status in the application process.