Workspace Solutions Account Based Marketing Category Lead - 12 Month Maternity Cover

Are you a strategic thinker with a passion for performance marketing We are looking for a dynamic individual to lead our marketing efforts for a dedicated market or product group category. In this role you will craft and execute innovative marketing strategies plans and tactics to drive demand and achieve our business goals.

You will optimize all marketing and communication channels to deliver impactful programs including business launchesalways onnurture campaigns and retention marketing. By collaborating with both internal and external stakeholders you will ensure that our key performance indicators (KPIs) are met and that we achieve a strong return on investment (ROI) for our marketing spend.

What we give

With Canon youll get the support and encouragement you need to grow from people who share your ambition. Well invest in your professional development to help you learn and progress in your role with us. Youll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability encompassed by our Kyosei philosophy of living and working together for the common good focused on reducing our environmental impact and creating opportunities to make positive social contribution.

Here are some of the benefits we offer at Canon to support our employees wellbeing: Salary:dependent on experience plus a 10 annual bonus

• Annual Bonus and annual pay review
• Hybrid working 3 days in the office and2 days from home.
• Flexible core hours starting anytimebetween 07:30am and 10am and finishing any time after 16:00 providing thestandard 7.5 hours have been worked.
• Minimum of 25 days of personal holiday peryear with up to 5 days of available holiday purchase
• Generous Pension Scheme
• Private Healthcare and wider medical plan
• Up to 38 Discount on Canon products
• Flexible benefits policy
• Free parking on site
• Excellent Subsidized restaurant
• Highly Subsidised Costa Coffee on site
• MultiFaith room
• Discounted rates at Nuffield Health Gym
• Partnership with Mental Health First AidUK with a network of mental health champions
• Great transport links Elizabeth Line andStockley Park lowcost Shuttle Bus
• Learning & Development Opportunities

You will be part of an energetic and innovative environment with more than 50 different nationalities at our stateoftheart EMEA HQ at Stockley Park Uxbridge.

What we ask

• Define and execute Omnichannel marketing programmes aligned to specific BU and target audience.
• Lead full marketing programme design activation and optimisation to include all stages of the customer buying cycle (e.g. contact acquisition demand creation customer retention etc.
• Provide leadership to all marketing initiatives related to assigned category.
• Controls category Advertising & Marketingbudgets in both the planning and process of a campaign; solves problems in the of campaigns and maximize the ROI.
• Stays abreast of industry and category marketing best practise and ensure proven methods are applied and tested (DoLearn Do).
• Coordinate Content Planning Sales Enablement Product Groups and key NSOs (National Sales Organisations)to ensure campaign strategies are fit for purpose.
• Collaborate with internal stakeholder team to develop messaging and support in the development of customer value propositions.
• Leverage external SMEs to provide category insight.
• Use analytics to maximise ROI driving performance marketing in all category areas.
• Define category specific customer journeys to maximise our customers experience of the Canon B2B brand.
• Collaborate with Corporate Communicationsstakeholders to optimise delivery and .

You will need

• Extensive experience in modern digital customer marketing.
• Category relevant market expereence.
• Deep knowledge of respective products/solutions.
• Knowledge of sales and sales methodologies.
• Excellent communication and presentation skills.
• Second European language.
• Customer oriented.
• Innovates by building on skills & experience.
• Inspirational and motivational.
• Builds trustbased relationships.
• Develops and coaches others.

Further Information

Salary:dependent on experience plus a 10 annual bonus
This is a hybrid role with 3 days in the office and 2 days from home.
Our offices are based in Stockley Park Uxbridge.
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