Director Digital Marketing Job

About BMG

BMG is a new kind of music company. Our mission is clear; to help artists and songwriters make the very most of their songs and recordings in the digital age. Thats why we offer the best creative support provide the best access to platforms and work hard to maximize the value of each and every copyright ensuring all our clients receive all payments promptly and accurately. We are not a technology company though we use the best technology. We are not just a music publisher or a record label although we offer both services. BMG is a company with service transparency and fairness at its heart and a commitment to being the best international music company for songwriters artists and everyone who works with us.

Your Mission at BMG

BMG Recorded Musicis a modern and global industry leader successfully investing in a number of todays top new and established artists across multiple genres. We strive to create high value creation for our artists in an extremely competitive environment that sets BMG apart from other market players.

In line with our unique and focused approach to artist marketing we are looking for a passionate and highly qualified individual to lead ourdigitalmarketing efforts with the goal to drive streaming downloads physical and other nontraditional sources of income for BMG artists.

Your Profile

• You havean indepth understanding of todays music streaming landscape and have a clear understanding how it intersects with social media and other forms ofdigitalmarketing with the goal of driving revenue for our artists.
• You have a high level of knowledge of all social platforms and current best practices for social mediamarketing.
• Encompass a high level of knowledge of the leadingdigitaladvertising platforms and the various ad units available. You know how to create track and analyze theperformance of a campaign.
• Previous Experience in influencer marketing. Preexisting relationships in this area are a plus.
• You have a strong passion for new technology and keeping up with the latestdigitaltrends with the goal of finding new ways to market music and connect artists with their fans.
• Experience in creating and managing budgets for the department
• Demonstrate that you have the ability to build lead motivate and inspire your team.

What Youll Be Doing

• Lead thedigitalmarketing dept by planning and fully executing comprehensive and innovative campaigns across keydigitalplatforms to drive revenue on artist releases.
• Create and developdigitalmarketing timelines and campaigns around artist releases including singles albums and music videos.
• Set goals define strategy execute accordingly and manage thedigitalmarketing team to be held accountable for all campaign efforts.
• Cultivate and foster strategic partnerships with major social media platforms (Instagram Facebook Twitter Snapchat Facebook etc)
• Possess The ability to lead develop and support junior members of thedigital marketing team to ensure campaign goals are met.
• Work closely with the creative content team making the most effective use of keydigitalassets.
• Budget activate and manage online advertising campaigns.
• Build and develop promotional opportunities across artist and 3rdparty social platforms to optimize fan engagement.
• Develop direct relationships and communication channels with artists and management teams to fully optimize marketing campaigns.
• Analyze artists social media channels and demographics as a basis for release campaign strategies.
• Understand the streaming landscape and how creativedigitalmarketing efforts can effectively support and drive streaming initiatives.
• Analyzedigitalmarketing campaigns across social and other online platforms to the Internal BMG marketing/promotion/Executive teams and others as needed; ensure audience development and growth with measurables.
• Build and organize calendar system to meet deadlines for social posts around single album launch video premieres etc

MustHaves

• 4 Years at a record label artist management firm or 3rdparty company indigitalmarketing with strong managerial experience leading a team. Candidates should demonstrate passion creativity leadership a high organizational skill set great communication skills problem solving ability and also able to multitask and prioritize in a fast paced environment with a high volume of releases.
• Strong existing relationships at keydigitalplatforms (Instagram Twitter Facebook Giphy ShazamMusical.ly Tumblr etc..
• Demonstrate a deep knowledge and experience in strategizing and executing comprehensivedigitalmarketing campaigns as well as pitch proposals for prospective artist signings. (Please be prepared to discuss past campaigns/examples you have worked on in previous position)

Whats In It For You

• Robust medical/dental/vision packages
• Two weeks vacation in year one; three weeks vacation in year two
• $500 fitness reimbursement
• Diverse possibilities of personal and professional development including trainings and access to Lynda
• Dollar for dollar match of up to 6 into 401(k) after your first year with the company
• A fun and respectful community of people with a passion for music

We welcome applications from people who will contribute to the diversity of our company.

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

BMG is the new model music company founded by Bertelsmann in 2008 as a direct response to the challenges of musics digital revolution. Key to its innovative approach is the fact it represents the traditionally separate music publishing and recording rights off the same stateoftheart platform internationally. BMG is already the worlds fourth biggest music publisher and the first new global player in the recordings business in decades. BMGs pitch is unique a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMGs 14 offices across 12 core music markets now represent over 25m songs and recordings including the catalogues of Chrysalis Bug Virgin Mute Sanctuary Primary Wave and Talpa Music as well as literally thousands of artists and songwriters attracted by its fresh approach. BMG is owned by international media company Bertelsmann which also includes the broadcaster RTL Group the trade book publisher Penguin Random House the magazine publisher Gruner Jahr the service provider Arvato the Bertelsmann Printing Group the Bertelsmann Education Group and Bertelsmann Investments an international network of funds. With its multiplatform perspective integrated technology platform and commitment to help artists maximize their income BMG aims to be the best company in music to do business with.

International offices are located in Berlin (HQ) Los Angeles New York City Nashville Paris Hilversum London Madrid Milan Stockholm Sydney Beijing Sao Paulo

Company:BMG Rights Management (US) LLC

Country:United States of America

State/Region:California

City: Los Angeles

Postal Code:90048

Job ID:33101