Director Lifecycle Marketing
Director Lifecycle Marketing
Posted on :
09-04-2025
Employer Active
1 Vacancy
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Job Description
AboutOwner
Owner is the allinone platform that restaurants use to succeed online.
Thousands of restaurant owners use our tools to build their website drive online orders create their own branded app manage their customer relationships and set up marketing automations.
You can think of it as Shopify meets HubSpot but specifically for restaurants.
Learn more about the problems we are solving for our customershere.
Our vision
Were starting by helping independent restaurants succeed online.
But its not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers bleeding their profits and making it hard for them to survive.
Once we nail the solution for restaurantswell scale it into every other local business type.
In the future we envision tens of millions of local business owners will use our technology to succeed in the digital age.
Our traction
In just over 3 years weve generatedtens of millions in revenue served millions of guests and processed hundreds of millions of online orders.
More importantly weve helped thousands of restaurant owners save their businesses and not only survive but thrive.
Our team
Our team grew from under 100 to nearly 200 talented people in 2024. Weve got top talent from the most successful companies in SMB software including: Shopify HubSpot DoorDash ServiceTitan Rappi Faire and Stripe.
Well be scaling even faster in 2025 to keep pace with our customer growth.
Where we work
Owner is a remotefirst global company headquartered in San Francisco with a sales hub in Toronto. For a few of our roles we prioritize inperson collaboration at one of our office locations. Most of our employees are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!
Why were looking for you
Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM) but also love data and analytics If so we have an exciting opportunity for you to join our team! As a Director of Lifecycle Marketing and part of the larger Growth team you will be responsible for building out our lifecycle marketing program from scratch.
We are seeking an experienced and resultsdriven individual to develop and execute datainformed marketing strategies that guide customers through every stage of the journey from acquisition to retention and advocacy. This role is central to ensuring leads have a frictionless and personalized experience driving engagement longterm loyalty and lifetime customer value (LCV) As the Director of Lifecycle Marketing you will oversee email marketing automated workflows lead segmentation and retention strategies with a focus on optimizing the lead funnel across various touchpoints.
This role is 100 remote and can be based anywhere in the United States.
The impact you will have
- Design and execute endtoend lifecycle marketing programs that align with customer needs at different journey stages.
- Lead the development of personalized retention strategies focusing on increasing customer lifetime value reducing churn and enhancing engagement. Segment and target customers effectively using datadriven insights and create tailored campaigns for each lifecycle stage (Onboarding Engagement Retention Reactivation Advocacy).
- Manage the creation and optimization of multichannel lifecycle marketing campaigns
- Continuously analyze the performance of campaigns using A/B testing customer feedback and key performance indicators (KPIs) to iterate and improve results.
- Develop automated workflows to nurture leads and drive conversions ensuring smooth handoffs between acquisition and retention phases.
- Work to reduce friction points in the customer journey by enhancing onboarding experiences and providing timely and relevant messaging at key touchpoints.
- Implement winback strategies for churned customers to reactivate their interest and engagement with the solution.
- Leverage customer data CRM tools and analytics platforms to monitor lifecycle metrics identify trends and provide actionable insights.
- Develop regular performance reports on key lifecycle metrics including customer retention rates engagement levels churn rates and LCV.
- Provide recommendations for new lifecycle initiatives based on data insights and customer feedback.
Who youll work with
- Head of Growth
- Growth Marketing Manager
- Agency Designers and Copywriters to support with design and content creation.
Minimum requirements
- 6 years of experience in lifecycle marketing ideally in a high pace or techdriven environment.
- Youve done it before at scale. You have some hardwon lessons from the industry and bring a deep understanding of performance marketing
- Experience working with CRM tools (e.g. HubSpot Salesforce Marketing Cloud Braze etc. and analytics platforms (e.g. Google Analytics etc..
- You are passionate about improving the SMB restaurant experience and have a personal connection to the space
Pay and benefits
- The estimated base salary range for this role is $180000 $200000 USD plus a generous equity preIPO equity package
- Other benefits include comprehensive health coverage work from anywhere (we are a remotefirst workplace) unlimited PTO plus extra fun perks!
Notice Employment Scams
Communication from our team regarding job opportunities will only be made by an Owner employee with an @owner email address.
We do not conduct interviews over email or chat platforms and we will never ask you to provide personal or financial information such as your mailing address social security number credit card numbers or banking information. If you believe you are being contacted by scammer please mark the communication as phishing or spam and do not respond.
Required Experience:
Director
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
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