General Manager - Digital Marketing

Job Title: General Manager Digital Marketing

Reporting to: Director

Job Location: Arihant Aura Business Park Turbhe Navi Mumbai

Salary: 1730 LPA

Preferred Industry: Real Estate

Overview: This role requires a blend of strategic thinking creative vision and analytical prowess to drive impactful digital campaigns that align with the companys objectives and target audience.

Qualification Required:

• Minimum graduation is required Advanced Diploma in Digital Marketing / Certified Course is preferred.
  

• Minimum 8 years of experience in the Digital Marketing field is required.
  Strong understanding of digital marketing channels tools and techniques including google AdWords demand gen and other relevant channels.

• Excellent written and verbal communication skills with the ability to create compelling content and communicate effectively with internal and external stakeholders.
  

• Analytical mindset with the ability to interpret data analyse trends and derive actionable insights to optimize campaign performance.
  

• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment.
  

• Creative thinking and problemsolving skills with a passion for innovation and continuous improvement in digital marketing strategies.
  

Roles and Responsibilities:

• Team Leadership and Management: Manage a team of digital marketing professionals providing guidance mentorship and performance feedback to ensure the teams success in executing campaigns and achieving targets.
  

• Develop Digital Marketing Strategy: Lead the development of comprehensive digital marketing strategies aligned with the overall business objectives incorporating Google AdWords Demand Gen SEO SEM social media email marketing and other relevant channels.
  

• Integrations: Experience in seamlessly integrating Google Ads API with CRM systems to synchronize data automate campaign management optimize bidding strategies and enable closedloop reporting for enhanced targeting efficiency and ROI.
  

• Budget Management: Oversee the allocation and optimization of digital marketing budgets to maximize ROI across various channels and campaigns.
  

• Campaign Planning and : Collaborate with crossfunctional teams to conceptualize plan and execute digital marketing campaigns that drive brand awareness engagement and conversion.
  

• Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns analyse key metrics and derive actionable insights to continuously improve campaign effectiveness.
  

• Stay Updated with Industry Trends: Keep abreast of the latest trends technologies and best practices in digital marketing and incorporate innovative strategies to maintain a competitive edge in the market.
  

• Brand Management: Ensure consistency in brand messaging and positioning across all digital marketing channels maintaining brand integrity and enhancing brand perception.
  

• Partnership Management: Cultivate and manage relationships with external partners agencies and vendors to support digital marketing initiatives and expand the companys digital reach.
  

• Compliance and Risk Management: Ensure compliance with relevant regulations and industry standards pertaining to digital marketing practices while also identifying and mitigating potential risks.
  

• Stakeholder Communication: Regularly communicate digital marketing strategies performance updates and insights to senior management and other stakeholders fostering alignment and support for digital initiatives.
  

Benefits to employees:

• Provident Fund
  

• Paid Leaves Festival Holidays
  

• Medical Insurance Personal Accident Insurance
  

• Maternity and Paternity leaves
  

• Annual Diwali Bonus
  

• Weekly Monthly and Quarterly Rewards to bestperforming employees