Manager Growth Marketing - Lifestyle

We are seeking an enthusiastic and analytical individual to join our dynamic marketing team as a Manager Growth Marketing.The ideal candidate will have a deep understanding of performance marketing and acquisition KPIs handson experience with various platforms and a demonstrated ability to move quickly and solve problems effectively.We seek a strategic thinker capable of effective collaboration leveraging data to inform decisions and implementing innovating marketing strategies. This role is positioned within the Consumer Revenue team and reports directly to the Director Growth Marketing. They will work on the Lifestyle and Auto brands which include Cosmopolitan Good Housekeeping Delish House Beautiful and more.

What Youll Do:

• Support the Director of Growth Marketing in driving a comprehensive growth marketing strategy that aligns with brand needs and business objectives.
• Oversee gotomarket media plans targeting core audiences and expanding testing through recommendations and channel expansion.
• Partner closely with crossfunctional teams such as creative editorial and commerce to drive best practices identify testing opportunities and develop gotomarket plans.
• Manage of paid marketing campaigns via inhouse channels primarily social and search driving revenue growth for subscriptions and ecommerce
• Drive creative development and testing to enhance revenue for key brand initiatives.
• Ensure acquisition performance aligns with KPIs and strategic goals.
• Optimize campaign results to find more CPA and other KPIs efficiencies while consistently pushing for scale.
• Provide consistent reporting and analysis offering perspective on successes risks and opportunities.
• Identify acquisition strategies for all brands ecommerce efforts and experimenting with new potential paid traffic tactics.
• Utilize datadriven insights and technology to identify and segment target audiences and personalize marketing efforts.
• Support budget decisions to meet P&L goals partnering with the Director on reporting and reforecasting.

Who You Are:

• Bachelors degree with 4 years experience in marketing and paid advertising
• Deep understanding of customer acquisition with demonstrated success in scaling media spend
• Clear verbal and written communication skills and can effectively convey insights to stakeholders
• A multitasker and team player comfortable working across many brands and collaborating with crossfunctional groups
• Resultsoriented track record of delivering measurable results and achieving KPIs
• Possesses a growth mindset ready to take on tasks with strong agility to change
• Enthusiastic about marketing and digital emerging channels and driving innovation
• A resourceful creative thinker with an upbeat positive attitude high attention to detail and strong problemsolving skills
• Familiar with MS Office and Google Analytics

The basesalaryfor this role is between $76000$90000.The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base payrangeis subject to change and may be modified in the future.

Hearst Magazines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veterans status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.