Senior Director Product Marketing
Senior Director Product Marketing
Posted on :
10-04-2025
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1 Vacancy
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Job Description
At Cision we believe in empowering every individual to make an impact. Here your voice is heard your ideas are valued and your unique perspective fuels our collective success. As part of our global team youll thrive in an environment that champions curiosity collaboration and innovation all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether youre solving complex problems or driving bold innovations your growth is our success and together well create the conversations of tomorrow.
Empower your impact at Cision. Be seen be understood be you.
Brandwatch is looking for an experienced Senior Director of Product Marketing to lead our global product marketing strategy and . This highimpact role is perfect for a strategic leader who can drive positioning gotomarket strategies and successful product launches while developing and managing a toptier Product Marketing team.
As a key member of our leadership team youll collaborate across departments to shape Brandwatchs messaging ensure seamless product communications and execute initiatives that align with our business goals.
Were seeking a dynamic leader with a proven track record in product marketing exceptional communication skills and the ability to manage crossfunctional initiatives in a fastpaced global environment.
Key Responsibilities:
- Team Leadership & Development: Mentor and manage the product marketing team fostering growth and ensuring alignment with company objectives.
- Strategic Positioning: Work with senior commercial and product leadership to define Brandwatchs market differentiation and highlevel positioning.
- Analyst Relations & Market Intelligence: Oversee analyst relations gather market insights and drive strong industry report performance.
- Public Representation: Serve as a spokesperson at major events showcasing our product strategy and thought leadership.
- CrossFunctional Process Management: Lead key processes including product roadmap planning release schedules communication plans and launches.
- Customer & Market Insight: Leverage deep market understanding to shape product development and marketing strategies.
- Sales Enablement: Provide sales teams with training tools and collateral to drive revenue growth.
- Performance Metrics: Define and track KPIs to measure and optimize product marketing effectiveness.
Essential Skills and Experience
- Education: Bachelors degree in Marketing Business or a related field; MBA preferred.
- Experience: 10 years in product marketing including at least 5 years in a leadership role.
- Leadership & Collaboration: Proven ability to manage and develop highperforming teams and work closely with senior leadership on strategic initiatives.
- Market & Industry Expertise: Experience in managing analyst relations and leveraging market intelligence to inform strategy.
- Communication & Public Speaking: Exceptional presentation skills with the ability to represent the company at public events.
- Project Management: Strong track record in leading crossfunctional initiatives and executing strategic plans.
- Technical & Soft Skills: Excellent written and verbal communication skills with the ability to thrive in a fastpaced dynamic environment.
What You Will Get
- Cision Group Personal Pension Scheme
- Life Assurance
- Healthcare Cash Plan
- Dental Insurance
- Private Medical Insurance (for directors and above only)*
- Gym Subsidy
- Cycle to Work
- Discounted Dining
- Virtual GP
- Employee Assistance Programme (EAP)
- Eye Care Test
- Cision Global Charitable Giving Program
This is a unique opportunity to shape Brandwatchs market presence and drive the success of our product suite. If youre a strategic thinker with a passion for product marketing and leadership we encourage you to apply. Wed love to hear from you!
As a global leader in PR marketing and social media management technology and intelligence Cision helps brands and organizations to identify connect and engage with customers and stakeholders to drive business results.PR Newswire a network of over 1.1 billion influencers indepth monitoring analytics and itsBrandwatchandFalcon.iosocial media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas EMEA and APAC. For more information about Cisions awardwinning solutions including its nextgen Cision Communications Cloud visitwww.cision.comand follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity equity and inclusion is vital to driving our culture sparking innovation and achieving longterm success. Cision is proud to have joined more than 600 companies in signing theCEO Action for Diversity & Inclusion pledgeand named a Top Diversity Employer for 2021 byDiversityJobs.
Cision is proud to be an equal opportunity employer seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race color religion sex gender identity or expression sexual orientation national origin genetics disability age veteran status or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly if reasonable accommodation is required to fully participate in the job application or interview process to perform the essential functions of the position and/or to receive all other benefits and privileges of employment please contact
Please review ourGlobal Candidate Data Privacy Statementto learn about Cisions commitmentto protecting personal data collected during the hiring process.
Required Experience:
Exec
Employment Type
Full Time
Key Skills
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