Director of Marketing and Communication
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Salary Not Disclosed
1 Vacancy
Job Description
This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel driving consumer awareness increasing market share and building brand awareness.
KEY ROLES & RESPONSIBILITIES
- Manage all activities within the marketing department ensuring all brand standards are followed.
- Create & execute the annual strategic and seasonal marketing/ communications plan according to budget.
- Serve as the hotel s primary brand ambassador ensuring that brand guidelines are followed.
- Develop the hotel s communication strategies and execute the luxury marketing campaigns in conjunction with the Sales Spa Food and Beverage departments to ensure profit growth and brand exposure.
- Plan and oversee the hotel s advertising and promotional activities.
- Manage the hotel s creative agency to develop all marketing collateral promotional pieces and advertising campaigns.
- Develop strong relationships with the media as well as with tourism industry partners.
- Leverage existing media relationships and cultivate new contacts within business and industry media.
- Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning.
- Plan and oversee the hotel s advertising and promotional activities.
- Pro-actively identify relevant marketing/ brand partners for the hotel and manage these. relationships profitably to raise hotel awareness drive demand deepen loyalty and enrich brand experience.
- Verify all advertising for the hotel in digital channels is in alignment with brand voice.
- Build and maintain positive relations with Accor Corporate and Regional offices.
- Oversee photo and video shoots for the hotel and seasonal campaigns.
- Other duties as assigned.
Qualifications :
- Bachelor s degree in Marketing Business or related major.
- Minimum 5 years experience in the marketing digital or related professional area.
- Hospitality marketing or advertising agency experience preferred.
- An experienced marketing expert a dynamic and self-driven creative individual.
- An engaging and empathic leader.
- A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR).
- Strong luxury hotel background is preferred.
- Fluency in English written and spoken.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
