Digital Media Buyer
Digital Media Buyer
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$ 60000 - 75000
1 Vacancy
Job Description
Who we are looking for:
The Digital Media Buyer is responsible for supporting the media team in creating optimizing and executing digital advertising campaigns that generate revenue while providing regular reporting to help improve marketing efforts. This role involves managing media planning buying and optimization across various channels including traditional and digital media. Please note this job is a hybrid role and requires days in the Chicago office.
What youll do:
- Oversee the endtoend process of digital media planning and buying managing complex campaigns encompassing Display Native Video OTT/CTV Streaming Audio ensuring effective campaign and delivery.
- Assist with paid digital media campaign including but not limited to streaming video streaming music and outdoor billboards.
- Ability to fully understand CTV/OTT reporting and implement key strategy changes to improve KPI performance.
- Comprehensive understanding of all digital CTV/OTT providers.
- Develop and implement media strategies aligned with the clients or agencys marketing objectives ensuring the right message reaches the right audience through the most appropriate channels.
- Negotiate spot and national buys in the scatter marketplace and on an annual/quarterly basis.
- Performing various calculations to determine projected response levels call volumes and audience delivery.
- Conferring with the other members of the media team to meet client marketing goals and objectives.
- Constructing postbuy analyses to determine actual delivery of the schedule from both a Direct Response and Awareness basis.
- Inputting and maintaining daily/weekly schedules.
- Extensive client communication presenting and reporting responsibilities on a weekly basis will be required.
- Handling billingdiscrepancies with vendors.
- Develop media plans through CPP/CPM analysis analysis of qualitative data and historical performance resulting in the development of planning flowcharts and recommendations.
- Develop execute and manage added value programs.
- Maintain client flowcharts with account team regarding media deliverables.
- Manage monthly billing (reporting and resolution) with accounting team.
- Conduct post analysis.
- Ongoing media planning and analysis of campaign results.
What youll need:
- 3 years of experience in media planning and buying with a proven track record of successful campaigns.
- Knowledge of Nielsen data for local TV/radio/Cable.
- A passion and understanding of both data driven CTV/OTT advertising and the streaming marketplace.
- Working knowledge of Analytics/GA4 Hulu Roku Spotify Pandora and other streaming platforms.
- Some analytical media planning and reporting preferred.
- Proficient in Microsoft Office Suite (Excel Word PowerPoint).
- Strata and Core experience preferred.
- Willingness to learn new platforms technologies and attribution modeling.
- Ability to interact with upperlevel management and clients.
- Solid writing and excellent presentation skills.
- Should be capable of managing multiple projects simultaneously and be able to prioritize workload to meet deadlines.
- Be enthusiastic and display proactive thinking.
- Experience buying local markets and national media is preferred.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on jobrelated factors including location business needs level of responsibility experience and qualifications. We offer a competitive benefits package click here for more details.
Pay Range
$60000 $75000 USD
Eicoff is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity or if you need reasonable accommodation with the application process please contact us at Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes including application status requests will not receive a response.
Employment Type
Full Time
