You know the moment. Its the first notes of that song you love the intro to your favorite movie or simply the sound of someone you love saying hello. Its in these moments that sound matters most.
At Bose we believe sound is the most powerful force on earth. Weve dedicated ourselves to improving it for nearly 60 years. And were passionate down to our bones about making whatever youre listening to a little more magical.
The Marketing team at Bose consists of passionate bold and musicloving storytellers. We tap into the magic of what makes Bose BOSE and through our marketing efforts connect that magic with people who relate to our belief that sound is the most powerful force on earth.
Job Description
Bose Corporation is seeking a seasoned PR professional to lead the development and ongoing implementation of a PR strategy in support of its luxury business. The Senior Luxury PR Manager will partner closely with the luxury business leader and marketing teams to develop and deliver comprehensive resultsdriven programs that enhance the brand visibility and drive aspiration for Sonus faber and McIntosh.
Responsibilities include but are not limited to:
- Develop and execute a strategic communication plan that enhance brand visibility and strengthens Sonus faber and McIntoshs image within the luxury market.
- Leverage build and nurture strong relationships with key media outlets/contacts earned influencers tastemakers and industry trendsetters who align with the ethos of the brand.
- Drive aspiration for the brands through ongoing storytelling and activations that reinforce their incredible heritage craftmanship artistry and innovation.
- Secure editorial and earned coverage that drives brand awareness; establish a strong presence in luxury fashion and lifestyle publications across print and digital channels.
- Collaborate across the organization to connect PR plans to broader luxury business marketing efforts.
- Work with Global PR team to ensure alignment on behalf of all press outreach and secure support for as needed including product requests.
- Stay engaged with emerging trends and innovation across the luxury retail consumer behavior and media landscape.
Qualifications
- BA/BS degree in Communications journalism or other relevant field.
- 15 years experience in consumer luxury PR either inhouse or agency side.
- Proven track record of creating and executing highimpact PR strategies across traditional digital and social media channels.
- Deep understanding of the luxury media landscape and established relationships with key press influencers tastemakers and key opinion leaders.
- Strong written and verbal communication skills with the ability to craft compelling narratives that resonate with the luxury audience.
- Experience in managing PR events influencer partnerships and activations particularly in luxury sector.
- Ability to work in a fastpaced dynamic environment while managing multiple projects and priorities.
- A strategic thinker with a creative approach to solving PR challenges and a passion for storytelling.
- Highly organized and detailoriented with excellent project management skills.
- Collaborative and positive team player who thrives in a fastpaced environment.
- Enthusiasm for staying current on luxury fashion and cultural trends that impact the lifestyle industries.
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity genetic information national origin age disability veteran status or any other legally protected characteristics. The EEOCs Know Your Rights: Workplace discrimination is illegal Poster is available here: Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application interviewing completing any preemployment testing or otherwise participating in the employee selection process please direct your inquiries to Please include Application Accommodation Request in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
Required Experience:
Manager