Digital Strategist
Digital Strategist
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Job Description
Serious Medicine is what we do. Being extraordinary is who we are. Every colleague plays a key role in upholding this promise to our patients and their families.
Shift:
First Shift (United States of America)Digital Strategist
***Candidates must reside in NE or IA***
***Resume REQUIRED for consideration***
Were looking for a purposedriven problem solver whos passionate about user experience energized by learning new technologies and committed to making health care more accessible intuitive and humancentered.
Duties: Digital Strategist
Join a team thats transforming how patients access health care at Nebraska Medicine. As a Digital Strategist on our Marketing Operations team you wont just manage content on websitesyoull shape digital experiences that directly impact lives.You will review and enhance owned digital properties focusing on conversion optimization user experience and content development.
You will execute strategies across a variety of digital channels using the defined Nebraska Medicine brand voice and tone guidelines. You will develop an indepth understanding of patient and consumer touchpoints helping to ensure seamless consistent digital experiences. By staying informed of industry trends and sharing expert insights youll help lead the way in delivering innovative patientcentered digital solutions. You will review and enhance owned digital properties focusing on content development and design conversion optimization and user experience.
- This job will primarily be remote with the expectation that you come to Omaha campus once a month for the marketing allstaff meeting and a biweekly digital experience team meeting. You must live in Nebraska or Iowa (so you must be willing to relocate if you currently live in another state).
Why Work at Nebraska Medicine
- Together. Extraordinary. Join a team that values your skills delivering exceptional care through collaboration.
- Leading Health Network Work with the regions top academic health network partnering with UNMC to transform lives through education research and patient care.
- Diversity and Inclusion We value diverse backgrounds and experiences reflecting the communities we serve.
- Educational Support Enjoy up to $5000/year in tuition assistance a 35 discount at Clarkson College and career advancement opportunities with covered educational costs.
Be part of something extraordinary at Nebraska Medicine!
Required Qualifications: Digital Strategist
Minimum of six years of experience in a user experience design digital marketing content strategy or related field required.
Bachelors degree required.
Communication skills with demonstrated ability to sell ideas and concepts to stakeholders required.
Strong editing and copywriting skills required.
Understanding of web usability concepts required.
Successfully prioritize multiple tasks with good judgment initiative and followthrough required.
Proactive mindset with the ability to work with minimal guidance set and adjust priorities required.
Preferred Qualifications: Digital Strategist
Experience working in healthcare preferred.
Experience conducting content audits and evaluating content preferred.
Experience running usability tests preferred.
Bachelors degree in marketing communications design public relations or related field preferred.
Proficient using Google Analytics preferred. Google Optimize or other alpha/beta testing software knowledge preferred.
Accessibility knowledge preferred.
Drupal and WordPress experience preferred.
Nebraska Medicine is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion marital status sex age national origin disability genetic information sexual orientation gender identity and protected veterans status.
Employment Type
Full-Time
