Director US HCP Marketing
Director US HCP Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multidimensional expansion to reach more patients through a rich pipeline of differentiated assets led by VYVGART our firstinclass neonatal Fc receptor blocker approved for the treatment of gMG and with the potential to treat patients across dozens of severe autoimmune diseases.
We are building a new kind of biotech company one that maintains its roots as a sciencebased startup and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company our partnerships our science and our people because when we do we deliver more for patients.
The Director US HCP Marketing will develop strategy and execute tactics directed at health care professionals treating people living with one of our in market neurology indications: chronic inflammatory demyelinating polyneuropathy (CIDP) or generalized myasthenia gravis (gMG). The initial focus of the role will be to support the development of HCP strategies and tactics inclusive of unbranded disease state education and branded education to continue growth of the VYVGART franchise and achieve business objectives.
This role will report to the Senior Director of HCP Marketing Indication Lead and will partner closely with key internal and external crossfunctional partners to plan and implement personal and nonpersonal tactics to support the Launch. In close collaboration with the rest of the Marketing team this role will support the VYVGART Hytrulo brand and portfolio strategies with pullthrough to Commercial Field Force KOL engagement PeertoPeer Education and National and Regional Congress presence and . The Director will also deliver on key brand expectations such as Brand Planning Tactical Planning Launch Readiness and Quarterly Business Reviews.
This is an exciting time to join an enthusiastic innovative growing team to continue delivering on a successful commercial product launch with 2 neurology indications in market. We seek a marketer who thrives in a nimble fastpaced environment is willing to embrace the challenge is passionate about science and deeply motivated to deliver impact to people living with rare diseases.
Roles and Responsibilities:
Support the development and of the Branded VYVGART Hytrulo (efgartigimod) strategy messaging and tactics for US HCPs
Ongoing development and updating of the VYVGART Hytrulo (efgartigimod) strategy and Brand Plan
Ensure customer and competitor insights drive actionable updates to strategy
Lead KOL engagement planning and HCP Advisory Board planning and to gather relevant customer insights as needed
Lead development of the strategy and key tactics directed at educating the extended care team (nonprescribers nurses and office staff) to expand awareness and reach of VYVGART Hytrulo
Ensuring readiness of materials to support the XFT Commercial Field Organization including territory business managers (TBMs) field clinical educators (FCEs) Thought Leader Liaisons (TLLs) etc.
Work crossfunctionally to prepare the XFT Field Organization and drive brand direction at POA meetings training etc.
Management of key Agency Partners including the Brand AOR Medical Education Agency Peer2Peer Agency and Congress partners in the development and of market development and brand plans. Ensure marketing direction is pulled through and project timelines are met
Support the VYVGART brand strategies with pullthrough to national congress channel and regional congress . Lead congress strategy for the brand including crossfunctional congress planning booth design and of commercial tactics sponsorships and event to achieve brand objectives
Partner with nonpersonal promotional (NPP) lead to align strategy and tactics to drive brand growth as well as to optimize data analytics and inform business decisions
Work closely with Legal Regulatory and Medical Affairs to effectively navigate Promotional Material Review process prioritize and ensure timely and compliant development of HCPdirected tactics.
Develop and mentor fellow HCP Marketing team members to help improve team / brand performance and increase marketing skills and capabilities across the organization
Execute multiple simultaneous projects and manage resources to ensure deliverables are on time on budget and address business objectives.
Education Experience and Qualifications:
The US Commercial organization is Bostonbased; this person is required to be in the office as needed to support key planning and coordination meetings
BS/BA degree (science or business degree preferred); MBA is a plus
10 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
Experience effectively managing external agency partners and collaborating with crossfunctional teams and internal/external stakeholders to effectively implement strategies and programs.
Agility proven ability to influence without authority and crossfunctional collaboration
Ability to work under pressure in a fastpaced environment and prioritize work to achieve positive results. Entrepreneurial spirit and ownership mentality willingness to roll up sleeves and flexibility to jump in where the business needs dictate
Understanding of the legal and regulatory environment in pharmaceutical promotions
Strong project management communication and organization skills
Experience in rare disease and/or Neurology preferred
US launch readiness experience preferred
Travel 30
#LIHybrid
At argenx all applicants are welcomed in an inclusive environment. They will receive equal consideration for employment without discrimination on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer.
If you require reasonable accommodation in completing your application interviewing or otherwise participating in the candidate selection process please contact us at . Only inquiries related to an accommodation request will receive a response.
Required Experience:
Director
Employment Type
Full-Time
