Senior Global Demand Generation Specialist
Senior Global Demand Generation Specialist
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Job Description
Job Overview:
As Rapid7s Senior Global Demand Generation Specialist you will be an integral part of our global demand team supporting the of marketing programs. You will work collaboratively with crossfunctional teams to ensure alignment between demand generation strategies sales objectives and the overarching marketing goals. You will play a pivotal role in designing executing and optimizing demand generation programs across multiple regions.
Your primary focus will be overseeing the of our global webinar and content syndication programs covering tasks such as copywriting designing maintaining best practices and ensuring deliverability.
About the office:
Rapid7 is a hybrid work environment. The expectation is 3 days in office and 2 days remote. Our Boston office is located at North Station.
About the team:
Rapid7s marketing team is a close knit but global team. The Manager of this role is located in Poland and you will have Bostonbased colleagues. Rapid7 is a hybrid work environment. The expectation is three 3 days inoffice two 2 days remote. Our Boston office is located at North Station.
The skills youll bring include:
Bachelors degree in Marketing Business Administration or related field.
Prior internship or work experience in marketing preferably within the technology or Cyber Security industry.
Strong communication skills both written and verbal with the ability to articulate complex concepts clearly and concisely.
Excellent organisational and project management abilities with a keen attention to detail and the ability to prioritise tasks in a fastpaced environment.
Proficiency in Google Workspace and Microsoft Office. Experience with Artificial intelligence (e.g. intent monitoring predictive analytics) is desirable.
2 years of Marketo/ Marketing Automation experience CRM (Salesforce) HTML editor and database tools.
Knowledge of digital marketing channels and social media platforms with the ability to leverage them effectively for marketing campaigns.
A proactive and collaborative mindset with the ability to work effectively both independently and as part of a team.
Passion for technology and Cyber Security with a desire to learn and grow in a dynamic industry.
In this role you will:
Support the planning and of demand generation programs such as email content syndication and webinars for our global demand & global campaign teams
Support the Global Demand Manager in the planning and of all aspects of webinar programs including optimizing content for engagement curating webinar templates conducting A/B testing and managing attendee communications. Maintain the global webinar calendar and best practices with a focus on audience segmentation and personalized experiences.
Track and analyze key webinar metrics such as registration rates attendance rates engagement levels and audience retention. Use insights to refine content optimize promotion strategies and enhance future webinar experiences.
Plan and execute all aspects of content syndication programs including optimizing content for distribution curating syndication templates conducting A/B testing and managing lead nurturing workflows.
Monitor program performance using metrics such as lead conversion rates content engagement traffic sources and ROI. Leverage datadriven insights to optimize syndication strategies improve audience targeting and maximize content reach.
Support maintaining all data within Marketo and CRM. Ensure data enrichment and hygiene best practices are adhered to with compiling and maintaining email lists.
Work closely with regional growth marketing global demand global campaigns team members including content creators graphic designers and digital marketers to ensure a cohesive and integrated approach to email programs.
Collaborate with the team to identify opportunities for improving marketing systems and processes aiming to maintain and enhance efficiency and effectiveness of marketing efforts.
Maintain the Global Demand Asana projects and calendars.
About Rapid7
Rapid7 (NASDAQ: RPD) helps organizations across the globe protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology services and communityfocused research simplify the complex for security teams helping them reduce vulnerabilities monitor for malicious behavior be in 10 places at once and shut down attacks. Were on a mission to make security solutions easier to use and access so we can bring safety and resilience to more people.
With more than 10000 customers across 140 countries Rapid7 is a leader in cybersecurity that has earned numerous industry accolades and recognition for our technology and culture.
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All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or any other status protected by applicable national federal state or local law.
Required Experience:
Exec
Employment Type
Full-Time
