Marketing Lead Specialist TheySheHe
Marketing Lead Specialist TheySheHe
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Job Description
About PlatformE Group
PlatformE Group consists of PlatformE B2B software solution and our inhouse B2C cult footwear brand SWEAR London.
PlatformE
PlatformE is a B2B solution embedded in key ecommerce platforms and retail POS products. In addition to this we provide software solutions for supply chain tracking and reporting.
Our mission is to empower brands retailers and creators with cuttingedge digitalfirst madetoorder solutions that elevate customer experiences optimise inventory and drive profitable growth.
SWEAR
SWEAR London is an exclusively madetoorder brand operating on a madetoorder principle. As the brand doesnt hold readymade shoes we manage to minimize material waste.
Your mission
As a Marketing Lead Specialist you will be responsible for:
PlatformE B2B Marketing (Primary Function)
- Developing and executing marketing strategies that drive brand awareness lead generation and customer acquisition.
- This role requires a blend of creative thinking strategic planning and analytical skills.
- Were seeking a handson driven person with a genuine passion for diving into brand trends.
General Responsibilities
Marketing & Growth Strategy
- Strong expertise in GoToMarket (GTM) strategy and business development.
- Lead generation & demand generation using organic and paid channels.
- Experience with brand positioning and messaging in a competitive landscape.
- Digital marketing strategy including paid and organic growth strategies.
Performance & Data Analytics
- Proficiency in Google Analytics Google Search Console Google Ads Ahrefs TikTok LinkedIn and Meta.
- Datadriven decisionmaking with strong Excel or Google Sheets skills
knowledge of creating marketing KPIs.
- Experience in lead tracking and analysis via Google Tag Manager.
CRM & Lead Management
- Handson experience with Apollo HubSpot and CRM platforms.
- Ability to create manage and optimize lead pipelines for B2B sales
- Experience with ABM campaigns.
Website & Platform Management
- Experience managing Webflow websites (or willingness to learn).
- Basic understanding of WIX or similar CMS for website updates.
- Experience with ecommerce platforms & online marketplaces.
Content & Creative Strategy
- Experience creating sales & product enablement presentations using Canva or PowerPoint.
- Strong copywriting skills for website email and ad content.
- Understanding of social media engagement strategies.
What youll bring to the team
- Bachelors degree in marketing business or a related field B2C and B2B SaaS experience >2 years)
- Excellent communication and interpersonal skills
- Creative and strategic thinker with a datadriven mindset
- Ability to work in a fastpaced and dynamic environment
- Fluently in English
- An empathetic inclusive and curious attitude
Nice to Have
Technical & Automation Skills
- Familiarity with Google Apps Script for automation
- Basic Python and web sing knowledge for data enrichment
- Comfort using Terminal for data processing and workflow automation
If youre passionate about building impactful strategies and eager to learn and grow with us wed love to meet you!
We believe driven talent deserves:
Bulletproof healthcare insurance
Free Gym membership
Stock options plan
Hybrid working model 3 days at the office in Porto and 2 days remote)
Employment Type
Full Time
