CRO Conversion Rate Optimization Specialist
CRO Conversion Rate Optimization Specialist
Posted on :
09-04-2025
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1 Vacancy
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Job Description
- Analyze website traffic user behavior data and conversion funnel metrics to identify areas for improvement.
- Conduct qualitative and quantitative research to understand user needs and pain points.
- Identify bottlenecks and barriers to conversion.
- Develop and implement strategies to improve user experience website performance and conversion rates.
- Optimize landing pages callstoaction (CTAs) forms and other key elements.
- Conduct A/B tests to validate hypotheses and measure the impact of changes.
- Manage and optimize key conversion points in the marketing funnel.
- Collaborate with crossfunctional teams including marketing design and development to ensure alignment and implementation of optimization efforts.
- Communicate findings insights and recommendations to stakeholders.
- Stay uptodate on industry trends and best practices in CRO.
- Utilize various CRO tools such as Google Analytics Hotjar VWO Optimize and other A/B testing platforms.
- Familiarity with HTML CSS and JavaScript for implementing changes on websites.
- Track key performance metrics (KPIs) such as conversion rates bounce rates clickthrough rates (CTR) and cost per conversion.
- Analyze data and provide actionable insights to improve performance.
- Monitor and refine the performance of ongoing optimization efforts.
Requirements
- Strong analytical skills and the ability to interpret complex data sets.
- Proficiency in using web analytics tools including Google Analytics Hotjar and Optimize.
- Solid understanding of conversion rate optimization principles and best practices.
- Experience conducting A/B and multivariate tests.
- Knowledge of user psychology and behavior and ability to apply these principles to optimize website performance.
- Excellent problemsolving skills and the ability to think creatively to improve conversion rates.
- Strong attention to detail and the ability to prioritize tasks effectively.
- Excellent communication and collaboration skills with the ability to work effectively in a crossfunctional team environment.
- Proficient in HTML CSS and JavaScript.
- Familiarity with UX/UI design principles.
CRO
Employment Type
Full Time
Key Skills
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