Job Description: SEO Specialist
Position Overview:
We seek a highly skilled and experienced SEO specialist with 03 years of proven expertise to join our dynamic team. The ideal candidate will have a deep understanding of search engine algorithms the latest trends in digital marketing and a datadriven approach to improving organic search rankings and driving website traffic. This role goes beyond traditional SEO requiring a proactive approach to strategy development and a commitment to meeting and exceeding performance goals.
Key Responsibilities:
SEO Strategy Development: Develop and implement comprehensive SEO strategies to improve organic search performance and achieve business objectives.
Keyword Research: Perform indepth keyword research to identify highimpact relevant keywords that align with the companys goals.
OnPage Optimization: Optimize website content meta tags headers and images to ensure alignment with targeted keywords and SEO best practices.
Technical SEO: Audit and improve website architecture mobile responsiveness page speed crawlability indexation and other technical aspects to enhance search engine performance.
Content Strategy: Collaborate with content creators to produce highquality SEOfriendly content including blogs landing pages and other web content.
Link Building: Develop and execute whitehat linkbuilding strategies to improve domain authority and search engine visibility.
Analytics & Reporting: Monitor and analyze website performance
metrics using tools like Google Analytics Google Search Console and SEO platforms. Provide actionable insights and regular performance reports to stakeholders.
Competitor Analysis: Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
SEO Tools Management: Utilize SEO tools like Ahrefs SEMrush Moz Screaming Frog etc. to track performance analyse data and execute optimization tasks effectively.
Stay Updated: Keep uptodate with the latest SEO trends algorithm changes and industry developments.
Innovation and Growth: Proactively identify and test new SEO techniques and tools. Drive monthovermonth growth through continuous strategy refinement. Consistently meet and exceed established SLAs and growth targets.
Qualifications and Skills:
Bachelors degree in marketing computer science or related fields.
Comfortable with Night Shift.
Minimum of 23 years of handson experience in SEO with a proven track record of success in improving organic rankings and driving traffic.
Proficiency in SEO tools such as Google Analytics Google Search Console Ahrefs SEMrush Screaming Frog etc.
Strong understanding of technical SEO including HTML CSS and website architecture.
Excellent knowledge of onpage offpage and local SEO strategies.
Strong analytical skills and the ability to interpret data to make informed decisions.
Exceptional communication and collaboration skills to work effectively with crossfunctional teams.
Selfmotivated detailoriented and capable of managing multiple projects simultaneously.
Preferred Qualifications:
Experience in ecommerce or SaaS platforms.
Basic knowledge of JavaScript and CMS platforms like WordPress or Shopify.
Certification in SEO or digital marketing are a plus.