Insights Analyst
Insights Analyst
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1 Vacancy
Job Description
Job Summary:
We are seeking an Insights Analyst to join our Roblox Brand Partnerships team. In this role you will leverage your expertise in audience insights data analysis and indepth campaign reporting to inform brand and advertising partners. You will help to shape our clients understanding of the Roblox audience by leveraging both 1P and 3P party datasets and support daytoday reactive and proactive analyses. Youll play a key role in ensuring clients receive comprehensive actionable insights and accurate recaps to optimize their Roblox strategies.
Role is based in our San Mateo CA office Tuesday Thursday or remote within the Greater NYC region.
You Will:
- Develop datadriven audience and brand narratives: Extract and analyze 1P and 3P audience insights to craft compelling insightled stories that support sales and brand partnership efforts.
- Support RFPs and sales pitches with insights: Work closely with the Brand Partnerships team to provide data that enhances sales proposals ensuring partners understand the value of advertising on our platform.
- Produce postcampaign reporting: Lead reporting by tracking reach engagement and actions across brand and ad campaigns. Partner with crossfunctional teams to enable process improvement and automation of reports. Go beyond standard reporting to suggest optimizations in creative strategy ad placement and targeting that enhance partner objectives.
- Query analyze and structure Roblox 1P datasets: Use SQL and database management tools to extract clean and analyze audience behavior performance data and user engagement metrics.
- Develop and maintain realtime dashboards: Use data visualization tools (Superset) to create selfservice dashboards that allow internal teams and clients to monitor campaign performance audience insights and key KPIs.
- Automate and scale reporting workflows: Build reusable SQL query templates and to improve efficiency and accuracy in performance reporting.
- Improve data accessibility: Work closely with Data Science Product and Business Operations teams to refine data pipelines and ensure the Brand Partnerships team has reliable access to audience and campaign insights.
You Have:
- 23 years of experience in data analysis ad operations or a related field.
- Proficiency in SQL database management and querying large datasets.
- Experience in data visualization tools (e.g. Superset Tableau Looker Power BI)
- Familiarity with 3P syndicated audience insights data (e.g. Comscore GWI YouGov)
- Strong understanding of digital advertising metrics (e.g. Viewability Reach Completion Rates)
- Familiarity with ad platforms (e.g. Google Ads Facebook Ads Manager DSPs) and tracking tools (e.g. Google Analytics)
- Bachelors degree in a related field (e.g. Data Analytics Marketing Computer Science)
- Experience or strong interest in the media or advertising industry
Required Experience:
IC
Employment Type
Full Time
