Ecommerce marketing manager - Consumer

Description

Job Summary
This role is responsible for conducting market research assisting in the development of marketing plans and analyzing marketing campaign data. The role ensures compliance with marketing regulations prepares performance reports and coordinates marketing plan . Additionally the role contributes to customer experience design collaborates with crossfunctional teams and leads content adaptation to assigned country/market.

Responsibilities
Conducts market research to understand local consumer behavior preferences and trends.
Assists senior marketing managers in the development of market plans and initiatives including the development of budget scenarios tailored to the assigned market.
Collects tracks and analyzes marketing data to evaluate the performance of campaigns in the target market.
Stays updated with country/market marketing regulations and ensures that all marketing activities adhere to legal and regulatory requirements.
Prepares regular reports on marketing performance metrics including ROI conversion rates and campaign effectiveness.
Coordinates of marketing plan deliverables and milestones across markets.
Contributes to the design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
Works with cross functional teams to execute specific touchpoints and activations in marketing plans.
Leads translation and adaptation of marketing content to market/countrys language culture to ensure it resonates with the local audience.
Works independently on moderate scope problems while applying professional expertise exercising judgment and resolving various issues by following company policies and procedures.

Education & Experience Recommended
Fouryear or Graduate Degree in Marketing Business Administration or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 24 years of work experience preferably in segment marketing channel marketing partner marketing or a related field or an advanced degree with little or no work experience.

Impact & Scope
Impacts immediate team and acts as an informed team member providing analysis of information and limited project direction input.

Complexity
Responds to routine issues within established guidelines.

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Schedule

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Travel

Relocation

Equal Opportunity Employer (EEO)

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

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