General Manager Brand
General Manager Brand
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Job Description
Dexus (ASX: DXS) is a leading Australasian fully integrated real asset group managing a highquality Australasian real estate and infrastructure portfolio valued at $54.5 billion. We believe that the strength and quality of our relationships will always be central to our success and are deeply connected to our purpose: Unlock potential create tomorrow.
The Opportunity
The General Manager Brand will lead our Brand team within Group Marketing. This role reports to our Chief Marketing Officer. This role is crucial in enhancing the Dexus brands visibility and impact across our target audiences. You will create and oversee the implementation of our brand strategy to position Dexus as Australasias leading real asset manager.
Key Responsibilities:
Create and oversee the brand strategy for Dexus.
Lead a brand architecture and simplification.
Develop and implement comprehensive brand strategies to achieve business objectives
Create and deliver major campaigns to position Dexus as a leader in real assets growing brand awareness and saliency among key audiences.
Monitor and measure the progress of marketing campaigns and brand performance metrics including dashboard reporting deep dive campaign reviews and ROI to make data driven decisions to optimise brand initiatives and campaigns
Lead RFPs to market to ensure best in market agencies and suppliers as partners.
Conduct market research to measure brand effectiveness and alayse insights to inform and evolve brand strategy
Collaborate with the Investor and Asset Marketing teams to align all marketing campaigns with the Masterbrand positioning.
Work closely with the Digital Marketing team to ensure brand alignment at all digital touchpoints.
Oversee BAU guidelines and brand impacts across the broader business
Manage brand budget
Lead and manage brand team (currently one direct report) providing guidance mentorship and support
About You
You are a strategic thinker with extensive experience in brand and marketing. You excel in your understanding of what is involved in crafting and being the custodian of a strong market brand. You have a proven track record in campaign management agency and stakeholder management and customising for diverse audiences. Your strong communication skills attention to detail and quality creative outcomes combined with anability to measure brand success make you an asset. You are proactive handson leader with a positive attitude and team spirit.
Key Competencies:
- Strategic brand and marketing experience
- Proven ability to develop and execute brand strategies particularly new brand platforms
- Creative thinker with a passion for innovation and brand storytelling
- Excellent campaign and project management skills and ability to deliver quality outputs and results
- Analytical mindset with the ability to interpret data measureand make informed decisions
- Strong stakeholder management skills (from senior e.g. CEO to junior)
- Ability to understand a complex businessacross multisector audiences
- Strong verbal and written communication skills
- High level of attention to detail
- Ability to work in a fastpaced dynamic environment
Supported by:
- Minimum 15 years of experience in Brand Marketing
- Experience with B2B and B2C brands across multiple audience segments
- Knowledge of Funds Management Real Estate and/or Infrastructure is a bonus
- Proven of B2B and B2C marketing strategies and communication initiatives
- Strong leadership and team development skills
- Strong understanding of marketing campaign measurement and reporting (ROI)
- Excellent communication and interpersonal skills
- Preferred Bachelors degree in marketing or related field
Why choose Dexus
The Dexus culture and spirit is what differentiates us. Together we take pride in our values: rally to achieve together and build trust through action. As an employee of Dexus you will benefit from:
- Flexible Working: Our hybrid work model lets you thrive both professionally and personally. Whether its working from home or collaborating in our state of the art and awardwinning offices weve got you covered.
Wellbeing Matters: Enjoy a Wellbeing Allowance extra annual leave days (our exclusive Dexus days) and our holistic Safe and Well program. Your health and happiness is a priority.
Continuous Growth: Enhance your career with professional development memberships and study assistance. We invest in your learning journey.
Tribe: Our commitment to supporting LGBTQ staff earned us Silver Employer Status in the AWEI 2024. We foster an inclusive environment where each individual feels recognised and appreciated.
Focus on Sustainability: Dexus is deeply committed to making a positive impact on the communities it serves. Align your personal values with your professional endeavours.
: Supporting parents and carers through coaching and education. We understand the importance of worklife integration.
We are dedicated to creating an inclusive workplace that values diversity in every form. We are actively striving to close the gender pay gap and invite applications from individuals of all genders backgrounds and abilities. If you believe you can thrive in this role but do not meet every requirement we encourage you to apply.
Reach out to .com if you require any accommodations or additional support during our recruitment process; were here to help.
Ready to help create the future Apply now or visit dexus/careers
Join Dexus and unlock potential create tomorrow.
Required Experience:
Director
Employment Type
Full-Time
