Director Marketing Easyplant
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We help millions of people create homes they love
In the beginning in 2016 we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.
Today we have multiple product lines with millions of customers including Mixtiles Mixtiles Art Easyplant and Around. And were shipping new products every year.
We love what we do and we love people who love what they do. If youre that kind of person read on.
Small team a lot of impact
Were 100 people with wildly diverse skill sets serving millions of customers. Each of us drives a lot of impact. Your work will matter
Products people love
Working on products you & your family personally use creates a feeling of connection fun and spreads good karma
Our secret formula make it easy to use
Its how we reinvented the picture frame and then the houseplant. Its how we got to millions of customers. Its pure design and people love it
Solve hard real world problems
Every day we handle extreme challenges in user experience manufacturing and scale for which we use tech like AI AR & robotics
A real business built to last
We believe great products have great unit economics. Thats why Mixtiles is a high growth company thats also profitable
Easyplant Where Innovation Meets Green Living
At Easyplant weve revolutionized green living with our stateoftheart selfwatering plants that should be watered only once a month! In just two years weve scaled to $60M/year in sales and now were setting our sights toward a goal of $200M in the next 2 years horizon. To meet this goal we are looking for a topnotch Director of Marketing to lead our activity into its next phase.
As a core leadership team member youll design and execute easyplants marketing strategy that supports our brands expansion. Youll define how we connect with our customers innovate our messaging and amplify our market presence.
Role Responsibilities:
- Strategic Leadership: Develop a cuttingedge marketing strategy that aligns with our ambitious growth targets.
- Brand Building: Build the easyplant brand. Ensure consistent highquality visuals and messaging across all platforms aligning with the companys values and strategic vision.
- Acquisition and Retention: Lead initiatives for customer acquisition and retention optimizing a blend of traditional and digital marketing channels.
- Messaging Strategy (Creative): Develop a messaging strategy that conveys the product strategic advantages and optimizes constantly based on performance.
- Performance Marketing: Manage and optimize digital advertising campaigns including SEO/SEM PPC email marketing influencers and more.
- Content and Social Media Marketing: Direct content creation and social media strategies to engage the community drive brand awareness and support sales.
- Analytics and measurement: Utilize marketing data analytics to track performance refine strategies and measure the activity through advanced attribution models.
- Team Leadership:Build lead and mentor a highperforming marketing team fostering an environment of creativity innovation and collaboration.
What Were Looking For:
- Proven Leadership: Over 5 years of experience in largescale D2C brands with a proven track record of successful brand scaling.
- Creativity and Vision: A fearless handson leader ready to tackle big challenges and drive substantial growth through innovative strategies.
- Brand and Product Positioning: A deep understanding of brand and product positioning integrating consumer insights and competitive analysis into actionable strategies.
- Datadriven: Exceptional analytical abilities to pivot strategies based on data insights.
- Experience in multichannel strategy including measurement and attribution techniques.
- Organic and Engagement Channels:Extensive knowledge of all key organic and reengagement marketing channels including SEO social media marketing and email marketing ensuring consistent and effective customer.
Required Experience:
Director
Employment Type
Full Time
