Communicate the value of Bright Horizons early education and care programs through the development of strategic revenuedriving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons family solutions products and services (e.g. Backup Care onsite and inhome care tutoring senior care petcare college coach). This individual will maximize Bright Horizons visibility in the care and education space and contribute to a broad range of marketing initiatives to generate measurable growth.

Responsibilities

• Develop comprehensive multichannel marketing strategies to grow enrollment and revenue for our childcare and preschool business.

• Conduct market research and competitive analysis to inform product positioning and differentiation.

• Develop compelling messaging and positioning for our childcare and family solutions programs across channels assets and campaigns.

• Collaborate with the product team to develop gotomarket plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.

• Track and analyze key metrics to measure the impact and success of marketing campaigns.

• Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

Qualifications:

Bachelors degree in Marketing Required

Masters Degree in Marketing Preferred

At least 5 years in Marketing Required

Would relevant experience be considered in lieu of applicable degree

Yes

Minimum additional years of experience that would be considered in lieu of the applicable degree:

5 years

Additional Job Requirements

• Proven experience in marketing preferably in the childcare or education industry.

• Work autonomously and consult with necessary parties on key decisions.

• Experience developing product collateral and messaging that directly supports marketing campaigns and gotomarket initiatives

• Adept at managing tight timelines competing priorities and projects that span multiple departments

• Ability to cultivate strong relationships internally and externally including client organizations and partner teams

• Demonstrated success in developing campaigns that measurably generate interest in a product or service

• Strong verbal and written communication skills

• Analytical thinker capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

Benefits:

Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:

• Medical dental and vision insurance

• 401(k) retirement plan

• Life insurance

• Longterm and shortterm disability insurance

• Also depending on hire date and subject to applicable eligibility requirements and accrual schedules new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on fulltime schedule and 80 hours of vacation time per year based on fulltime schedule(vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

Salary/Hourly Rate and Other Compensation Disclosures:

The annual starting salary for this position is between $annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience education and training certifications geography and other relevant business or organizational factors

Deadline to Apply Information:

This posting is anticipated to remain open until 4/15/2025.

Life at Bright Horizons:

Our people are the heart of our company. Because were as committed to our own employees as we are to the children families and clients we serve our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk ator . Determinations on requests for reasonable accommodation will be made on a casebycase basis.