Ad Ops Strategist

We are seeking a detailoriented Ad Ops Strategist to manage media activation campaign and optimization across digital and CTV platforms. The ideal candidate has expertise in programmatic buying ad trafficking troubleshooting and performance analytics. This role works closely with account managers sales teams offshore teams and clients to ensure seamless campaign performance and issue resolution.

• Execute monitor and optimize digital and CTV advertising campaigns across programmatic platforms and ad servers such as The Trade Desk FreeWheel Beeswax and Amazon DSP.

• Oversee ad trafficking and troubleshoot reporting with thirdparty ad servers like DCM Flashtalking and Extreme Reach.

• Implement and manage tracking pixels tags and conversion tracking for accurate campaign measurement and attribution.

• Collaborate with ad verification vendors and measurement partners including TVSquared LoopMe and foot traffic tracking providers such as Placed and InMarket.

• Work crossfunctionally with account management sales media planning analytics teams offshore teams and external partners to troubleshoot technical issues and communicate solutions effectively.

• Provide campaign recaps performance analysis and optimization recommendations to enhance efficiency and outcomes.

• Coordinate with media buyers planners and sales teams to ensure seamless campaign and alignment.

• Identify workflow gaps and implement process improvements for greater operational efficiency.

• Manage high campaign volumes with quick turnaround times ensuring accuracy and effectiveness.

• Maintain deep expertise in creative specifications ad server functionality and the evolving CTV and digital advertising ecosystem.

• 3 years of experience in digital ad operations programmatic buying or campaign management preferably with a background in video media (CTV/FEP and PreRoll).

• Handson experience with programmatic and publisher platforms (The Trade Desk FreeWheel Beeswax) and thirdparty ad servers (DCM Flashtalking Innovid Extreme Reach).

• Strong troubleshooting and communication skills with the ability to translate technical ad tech concepts to nontechnical stakeholders.

• Experience managing offshore teams and delegating campaign tasks effectively is a major plus.

• Proficiency in conversion tracking pixel implementation and campaign measurement methodologies.

• Familiarity with foot traffic and website visitation measurement solutions (TVSquared LoopMe Placed InMarket).

• Deep understanding of CTV advertising and the streaming media landscape.

• Experience with Amazon DSP and premium channel partners (e.g. iHeartRadio) is a plus.

• Strong problemsolving skills with the ability to streamline workflows and enhance operational efficiency.

Compensation for the role includes a competitive salary of $85000 $100000 (dependent on years of experience level of education obtained as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits retirement benefits and paid days off).

At Locality we believe our biggest asset is our people. We are proud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race creed color religion sex gender age physical or mental disability medical condition sexual orientation gender identity and/or expression alienage or national origin ancestry citizenship status marital status military or veteran status genetic information or any other basis protected by federal state or local law.