Senior Marketing Executive - Automotive
Senior Marketing Executive - Automotive
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Job Description
At Klipboardweve introduced a flexible hybrid work policy where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work.
Klipboard provides specialist software services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions Klipboard has a wide range of clients includes wholesalers distributors merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK Ireland The Netherlands South Africa Kenya and North America. Our mission is simple: to design and deliver high performance integrated ERP solutions that enable our distributive trade customers to source effectively stock efficiently sell profitably and service competitively
Key Responsibilities:
As a senior marketing executive you will be responsible for developing and executing highimpact demand generation and ABM programs to drive pipeline growth and customer acquisition. You will play a key role in optimizing multichannel campaigns collaborating with sales and leveraging datadriven insights to refine marketing strategies.
We are looking for a strategic and executionfocused marketer who thrives in a fastpaced environment and has a strong background in demand generation accountbased marketing and digital marketing optimization.
Key Responsibilities
- Develop and implement a comprehensive demand generation strategy to attract and convert highquality leads.
- Design launch and optimize multichannel marketing campaigns across email paid media and ABM.
- Build and execute accountbased marketing programs in Demandbase to engage and convert key accounts.
- Partner with sales to align on targets lead qualification campaign strategies and reporting to maximize pipeline contribution.
- Optimize digital performance managing Google Ads LinkedIn programmatic campaigns and website conversion strategies.
- Optimize lead nurture workflows in HubSpot ensuring seamless movement through the sales funnel.
- Leverage analytics tools to track MQLs SQLs pipeline influence and ROI using insights to refine marketing efforts.
- Create and optimize email copy landing pages and ad copy to support demand generation and ABM initiatives.
- Optimize funnel progression by developing strategies that move leads seamlessly from awareness to conversion leveraging targeted nurture programs retargeting and personalized content to accelerate pipeline velocity.
Skills Knowledge and Experience:
What Were Looking For
- Five or more years of B2B demand generation experience preferably in SaaS automotive technology or supply chain software.
- Strong expertise in demand generation ABM and marketing automation with handson experience in HubSpot and Demandbase.
- Handson experience managing paid media including Google Ads LinkedIn and programmatic campaigns as well as conversion rate optimization.
- Datadriven mindset with experience using Google Analytics attribution modeling and performance reporting to optimize campaigns.
- Proven ability to collaborate with sales teams and crossfunctional stakeholders to drive measurable pipeline growth.
- Strong project management skills with the ability to execute campaigns endtoend while balancing multiple priorities.
Company Info
You may also have seen from our recent posts that we are excited to begin sharing our new company name Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution automotive retail rental transport management manufacturing and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard weve introduced a flexible hybrid work policy where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work.
Equal Opportunities
As a global company we value and respect the diversity of our workforce aiming to empower everyone to embrace each others differences. We are committed to creating an inclusive workplace where diversity equity and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce where creativity and valuing differences enable us all to thrive and sparks innovation.
If you require any help adjustments and/or support during the interview and offer process then please advise our TA or HR team.
Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However we recognise that skills and experience come in many forms and we encourage you to apply even if you dont meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills we would love to hear from you!
To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CVs from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes. If you wish to be considered for our PSL then please emailhowever please note we receive a high volume of requests and we are unable to accept them all
#LIHybrid
Required Experience:
Senior IC
Employment Type
Full-Time
