Growth Lead mfx

The role

We are looking for a highly resourceful entrepreneurial and motivated Growth Lead to spearhead the launch of our newest brand in Germany: Factor a healthy readytoeat meal subscription service.

As the Growth Lead for Factor you will be accountable for the entire marketing performance for Factor in Germany. You will act as a champion of the Factor brand and will have the autonomy to determine how to generate the best results for your market. This is a highly entrepreneurial and impactful role which provides the opportunity to define the marketing strategy for a new business be handson in executing that strategy and build the next big online food brand in Germany.

Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.

What youll do

As the Growth Lead you will have the chance to work with us in our headquarters officeBerlin along with some flexibility to work remotely in a week.

Reporting into the Factor EU Sr. Director Marketing youll be part of a crossfunctional team working closely with the HelloFresh DACH team as well as the Factor Europe team in Amsterdam. You are accountable for all channels for Factor Germany including joint accountability with Factor Europe stakeholders for central channels (online marketing channels incl. Paid Social SEA/SEO Native Display Video CRO/UX initiatives; Reactivations Referrals).

Your responsibilities will include:

• Defining overall marketing strategy including budgeting and target setting across key local channels (i.e. Influencers Partnerships Direct Mail Giftcard & Flyers Direct Sales Podcasts).
• Directly executing your marketing strategy across these channels (e.g. setup partner outreach coordination with local agencies etc).
• Developing the voice of the Factor brand in Germany; QA content ensuring quality across all copies particularly in marketing and web/app.
• Bring a local market perspective staying up to date on consumer behavior and marketing trends to inform the overall marketing strategy
• Overall performance management and analysis across all channels
• People management responsibility with a Jr. Marketing Associate reporting into you

What youll bring

This is a highly entrepreneurial role and requires a resourceful actionoriented individual who will find creative solutions and strive for fast experimentation and over perfection. This role is all about iterating toward productmarketfit as quickly as possible!

You:

• Have a minimum of 5 years experience in Growth/Consulting/Strategy/Early stage startup roles ideally in the areas of food or technology
• Have experience in performance marketing across a broad mix of channels
• Are a strategic thinker with strong prioritization skills you are able to define an overall growth strategy and prioritize channels and marketing activities accordingly
• Have strong collaboration and stakeholder management skills you are able to leverage existing organizational expertise and convince different teams to work together
• Are able to develop clear hypotheses for when a different approach should be taken
• Are able to understand and apply local market consumer behavior and trends (especially related to food technology and commerce) to inform your growth strategy
• Have strong analytical skills you have a robust understanding of levers to manage performance and use data to drive informed decisions
• Have familiarity with or curiosity about AI solutions and tools experience with AIdriven marketing or automation is a plus
• Are a fluent German speaker with a strong proficiency in English

What we offer

Elevate your lifestyle! Join one of Europes fastestgrowing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90 nationalities.
• Enjoy a competitive compensation package that goes beyond the norm with perks like a HelloFresh subsidized Pension Scheme Berlin relocation support and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget German language learning budget and access to the HelloFresh Academy.
• Plus weve got your wellbeing covered with mental health support transportation perks and workingparentfriendly benefits. From our 24/7 gym accesswellbeing platforms like Headspace and Spill to sabbatical leave options HelloFresh is not just a workplace; its a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat forever!

Since our 2011 founding in Europes vibrant tech hub Berlin weve become the worlds leading meal kit provider delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15000 employees from over 70 nationalities are the heart and soul of our diverse fastpaced and dynamic environment where innovation and smart fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.

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HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:

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