Marketing Communications Specialist
Marketing Communications Specialist
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Job Description
POSITION CODE:7445
DEPARTMENT/ADMINISTRATION: Marketing and Communications
POSITION:Administrative Fulltime
SALARY RANGE: $68640 Annually Prorated
INTRODUCTORY PERIOD: One 1 Year
BENEFITS OVERVIEW:BROCHURE
AVAILABLE:Immediately
POSTING DATE:March 19 2025
APPLICATION DEADLINE:Open Until Filled Apply Immediately.
Definition of Classification:
The Marketing Specialist reports to the Sr. Director of Marketing and Communications and plays a key role in supporting and executing strategic marketing initiatives that elevate the universitys brand programs and community engagement. This position is responsible for creating and managing content across various platforms including social media digital campaigns the university website and print materials. Collaborating closely with academic departments admissions student services and the broader marketing team the Marketing Specialist will craft compelling audiencespecific content that reflects the universitys values and enhances its online presence.
By leveraging storytelling and digital marketing tools the Marketing Specialist will support recruitment and reputationbuilding efforts engaging diverse audiences such as prospective students alumni faculty and other key stakeholders. Through strategic social media and digital content marketing strategies this role will help strengthen the universitys position as a leading institution of higher education fostering meaningful connections with both current and prospective members of the university community.
This position may require flexibility to work evening and weekend hours as well as the ability to travel as required.
Duties and Responsibilities:
The duties and responsibilities include but are not limited to the following:
Social Media Strategy & Management 50
- Develop and execute universitywide social media strategy across multiple platforms (Instagram LinkedIn Facebook TikTok etc. aligned with recruitment objectives institutional branding and audience engagement goals.
- Curate schedule and publish highimpact content that supports strategic initiatives such as student recruitment academic program promotion community engagement events and fundraising campaigns.
- Monitor social media conversations and trends to identify opportunities for proactive engagement responding to comments messages and mentions in real time to foster positive relationships and a strong online community.
- Collaborate with crossfunctional teams (Admissions Alumni Relations Events Development and Academic Departments) to create targeted integrated campaigns that promote university achievements enhance the student experience and drive enrollment.
- Utilize data analytics and social listening tools to track and evaluate social media performance including key metrics like engagement reach impressions and conversions. Regularly report on findings and use insights to continuously refine and optimize strategies.
- Stay informed of emerging social media trends tools and best practices in the higher education sector proactively testing new platforms formats and content strategies to engage our diverse audience.
Content Creation & Storytelling 50
- Develop clear compelling and onbrand written content for a variety of channels including the university website blogs newsletters email campaigns recruitment materials and social media posts all aimed at attracting and retaining prospective students.
- Collaborate with faculty staff and students to gather authentic stories that showcase the universitys distinctive programs academic excellence student success faculty expertise and vibrant campus culture.
- Craft persuasive messaging for print and digital marketing materials such as brochures event collateral advertisements and online banners ensuring alignment with the universitys overall brand strategy and messaging framework.
- Support the creation of multimedia content working closely with the creative team to write scripts captions and copy for videos podcasts and other visual assets ensuring messaging is consistent across formats and channels.
- Ensure all content aligns with the universitys brand voice tone and strategic priorities maintaining a cohesive narrative across all marketing materials and platforms.
- Contribute to the development of strategic content calendars working with key stakeholders to ensure that messaging is timely relevant and aligned with recruitment cycles academic calendars and key institutional milestones.
Strategic Collaboration & Campaign Support
- Partner with Enrollment Management Academic Affairs and other departments to develop content that supports the full student lifecycle from prospective student outreach and application through enrollment and retention.
- Participate in crossdepartmental meetings to provide insights on social media trends content development and audience engagement ensuring a holistic approach to marketing efforts across the university.
- Assist in the development and of crisis communication strategies on social media and digital platforms ensuring timely accurate and consistent messaging during critical situations.
- Performs other related duties and special projects assigned.
Qualification Guidelines
Any combination equivalent to but not limited to the following:
Experience/Training/Education:
Required
- Bachelors degree in Marketing Communications Public Relations or a related field (or equivalent experience).
- Proven experience in social media management content creation and digital marketing ideally within the higher education sector.
- Strong writing editing and storytelling skills with the ability to communicate complex information in an engaging and accessible way.
- Proficiency with social media platforms (Instagram LinkedIn Facebook TikTok etc. as well as tools like Hootsuite Sprout Social or similar.
- Familiarity with analytics tools (Google Analytics social media insights etc. to track performance and inform strategic decisions.
- Creative thinker with a strong eye for detail and a passion for telling stories that resonate with diverse audiences.
- Ability to work collaboratively with various teams and stakeholders including faculty staff and students.
- Knowledge of SEO digital advertising and email marketing best practices is a plus.
Preferred
- Proven experience in higher education marketing communications or recruitment campaigns with a focus on digital media content strategy and audience engagement.
- Proficiency in using email marketing platforms (e.g. Mailchimp Constant Contact) and content management systems (e.g. WordPress Drupal) to execute integrated campaigns.
- Knowledge of social media management tools (e.g. Hootsuite Sprout Social) and analytics platforms (e.g. Google Analytics social media insights) for campaign tracking and performance optimization.
- Experience in writing and editing content for diverse formats including web print email and social media with a strong understanding of how to tailor messaging for different audience segments.
Knowledge and Skills:
- Strong ability to conceptualize and execute innovative content strategies while ensuring consistency and accuracy across all content and platforms.
- Excellent interpersonal skills and the ability to work effectively across teams including academic departments admissions and student services to create cohesive and impactful marketing campaigns.
- Demonstrated capacity to thrive in a dynamic fastpaced work environment managing multiple projects and deadlines while remaining flexible to evolving priorities.
Physical Requirements/Working Conditions:
Working Conditions:
Standard office setting. Duties performed are primarily in an office environment while sitting at a desk or computer workstation or in meetings. At least minimal environmental controls to assure health and comfort. Occasional evening or weekend work may be required to support key events campaigns or timesensitive initiatives including recruitment fairs virtual events or social media activation periods. The position may require some remote work flexibility based on departmental needs with occasional oncampus meetings or events.
Physical Demands:
Incumbents regularly sit for long periods; walk short distances on a regular basis; may travel to various locations to attend meetings and conduct work; use hands and fingers to operate an electronic keyboard or other office machines; reach with hands and arms; stoop or kneel or crouch to file; climb stairs; speak clearly and distinctly to answer telephones and to provide information; see to read fine print and operate computer; hear and understand voices over telephone and in person; and lift carry and/or move objects weighing up to 20 pounds.
TO APPLY: A resume/CV and cover letter are required. In compliance with The Americans with Disabilities Act if selected for the interview process and accommodations are needed please call. If you are unable to complete an application due to a disability contact us at to ask for accommodation or an alternative application process.
HIRING RANGE:Anticipated hiring range is near or at the minimum of the classification commensurate with candidates education experience skills and training. The University of Redlands is required to provide a reasonable estimate of the compensation range for this role. This range considers the wide range of factors that are considered in making compensation decisions including but not limited to experience skills knowledge abilities education licensure and certifications and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The full salary range for this position is defined as the Full Pay Range. The budgeted salary or hourly range that the University reasonably expects to pay for this position is defined as theHiring Range. Placement within the Hiring Range is determined by internal equity and relevant qualifications.
BACKGROUND CHECK:Satisfactory completion of a background check (including a criminal records check) is required for employment. The University will make a conditional offer of employment which may be rescinded if the background check reveals disqualifying information and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current employee who was conditionally offered the position.
DRIVERS LICENSE CHECK:Possession of a valid Drivers License is required for certain positions. Employees in positions that require a valid Drivers License will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid drivers license and reflects driving record.
PHYSICAL AND PSYCHOLOGICAL EXAMS:For certain positions typically in Public Safety Facilities Athletics and Information Technology Services departments employment is contingent upon a candidate passing a preemployment physical exam with the ability to lift in excess of 50 lbs.Public Safety Officers in addition to a preemployment physical exam will also be required to pass a psychological evaluation.
FOR MORE INFORMATION VISIT
SUBMISSION OF A RESUME OR APPLICATION INDICATES AGREEMENT THAT THE UNIVERSITY MAY VERIFY ANY AND ALL INFORMATION CONTAINED THEREIN.
MEMBERS OF UNDERREPRESENTED GROUPS ARE ENCOURAGED TO APPLY.
AN EQUAL OPPORTUNITY EMPLOYER
Required Experience:
Unclear Seniority
Employment Type
Full-Time
