Healthcare Solutions Sr Marketing Manager
Healthcare Solutions Sr Marketing Manager
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Job Description
Healthcare Solutions Marketing is a transformative leader responsible for crafting and implementing strategic marketing initiatives that support enterpriselevel sales objectives within the healthcare and medical device industry. By leveraging expertise in enterprise solutions valuebased care and digital transformation this role will position the organization as an innovative leader. With a focus on collaboration outcomedriven marketing and impactful messaging this individual will empower sales teams and address key challenges in healthcare systems.
The ideal candidate will bring a proven track record of developing forwardthinking strategies enabling sales teams and driving growth in a competitive rapidly evolving healthcare landscape.
Key Responsibilities
Strategic Marketing Leadership
- Develop and execute integrated marketing strategies that align with the goals of the Corporate & National Accounts Team and enterprise sales objectives.
- Use insights into healthcare trends such as patientcentric care and digital health to differentiate and position the organization as a trusted partner.
- Partner across teams (Sales Product Development Customer Experience) to ensure seamless integration of marketing initiatives into broader business objectives.
Enterprise & Solutions Marketing
- Promote outcomefocused solutions that address clinical and operational challenges in key healthcare settings (e.g. Acute Academic Surgery Center Physician Office Government).
- Drive innovative marketing for Integrated Delivery Networks (IDNs) and Group Purchasing Organizations (GPOs) by focusing on portfolio solutions and contract maximization.
- Elevate clinical and operational outcomes such as improved patient outcomes safety and process efficiency through targeted solution marketing.
Sales Enablement
- Develop impactful tools presentations and campaigns that enhance the sales teams ability to engage and retain corporate and national accounts.
- Introduce innovative interactive resources such as scenariobased sales aids that resonate with executive audiences and decisionmakers.
- Establish clear KPIs to measure the success of marketing initiatives in driving sales growth and customer engagement.
Thought Leadership & Brand Differentiation
- Represent the organization as a thought leader at industry events webinars and conferences.
- Build and execute a content strategy that highlights innovations and the value proposition of the companys healthcare solutions through case studies whitepapers and digital platforms.
- Foster partnerships with stakeholders in the design and build community to promote connected care solutions in new construction projects.
Team Leadership & Operational Excellence
- Develop and mentor a highperforming marketing team promoting professional growth and purposedriven work.
- Leverage a strong network of marketing professionals designers and advisors to enhance campaign effectiveness and .
- Optimize marketing budgets and allocate resources to ensure maximum ROI and business impact.
Product Clinical & Market Expertise
- Retain and continuously deepen knowledge of products their applications and their impact on healthcare providers and patients while effectively communicating this knowledge to both internal teams and external partners.
- Utilize market insights to craft and execute innovative marketing strategies that position CONMEDs products as leaders in the healthcare industry.
- Work closely with internal teams to identify emerging technologies and adapt business strategies ensuring alignment with evolving market demands and opportunities.
Qualifications
Education and Experience
- Bachelors degree in Marketing Business or a related field; MBA or advanced degree preferred.
- 810 years of progressive marketing leadership experience with at least 5 years in healthcare or medical device marketing.
- Demonstrated success in enterprise marketing sales enablement and driving largescale growth initiatives.
Skills and Competencies
- Indepth knowledge of the healthcare ecosystem including IDNs GPOs and regulatory requirements.
- Expertise in crafting value propositions executive messaging and solutionsfocused marketing strategies.
- Proven ability to lead crossfunctional teams navigate complex projects and influence stakeholders at all levels.
- Strong analytical skills with a focus on using data to inform decisionmaking and evaluate marketing performance.
- Proficiency in CRM platforms marketing automation tools and digital analytics.
Disclosure as required by state law the annual salary range for this position is $91910 $144130. This is CONMEDs good faith belief at the time of this posting.
This role is not open to employerbased sponsorship.
Benefits:
CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.
- Competitive compensation
- Excellent healthcare including medical dental vision and prescription coverage
- Short & long term disability plus life insurance cost paid fully by CONMED
- Retirement Savings Plan 401K) CONMED matches your contributions dollar for dollar with the potential for up to 7 per pay period
- Employee Stock Purchase Plan allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
Know someone at CONMED Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives!
CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. The Know Your Rights: Workplace Discrimination is Illegal Poster reaffirms this commitment.
Colorado Residents: In any materials you submit you may redact or remove ageidentifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
If you feel you need a reasonable accommodation pursuant to the ADA you are encouraged to contact us atoption #5.
Required Experience:
Manager
Employment Type
Full-Time
