Campaign Marketing Specialist

Posits mission is to create opensource software for data science scientific research and technical communication. We do this to enhance the production and consumption of knowledge by everyone regardless of economic means. We believe codefirst opensource data science is the foundation of much scientific advancement in the future.

Posit (formerly RStudio) was founded in 2009 with the vision of creating highquality opensource software for data scientists. Weve grown exponentially over time but our culture remains unchanged. We invest heavily in opensource development education and the community with the goal of serving knowledge creators 100 years from now.

To advance our company mission and ensure were building a company that can serve knowledge creators 100 years from now were looking for a curious ambitious and strategic Campaign Marketing Specialist to join the Growth Marketing team at Posit and report to the Senior Campaign Manager.

The Growth Marketing Team at Posit is responsible for generating highquality interest in our professional products and key partnerships ultimately leading to revenue growth for Posit. Were focused on ensuring that all of our work amplifies the value our products bring to the data science community.

The Campaign Marketing Specialist at Posit will shepherd campaign activities related to our key cloud partnerships (Snowflake Databricks AWS Google and Microsoft) and our emerging Cloud products (Connect Cloud). This role will be key in ensuring campaign activities are delivered on time align with our campaign objectives and drive awareness consideration and conversion within our Ideal Customer Profile (ICP).

What Youll Own:

• You will own the (creation management and delivery) of campaign activities across core channels (organic and paid social media online events email direct mail web video blog digital content and influencer partnerships).
• You will identify content that is needed to effectively execute our demand generation campaigns.
• You will own internal communication channels to create transparency across marketing campaigns and increase sales and marketing collaboration
• You will own the feedback loop for our demand generation campaigns guiding future areas of investment and team learning regarding what is driving revenue.

What Youll Assist With:

• Outlining the campaign strategy objectives goals and timeline for our core demand generations campaigns alongside the Sr. Campaign Manager.
• Identifying what our target audience needs to know about our professional products and strategic narratives working closely with our Product Marketing team and internal subject matter experts.
• Reaching our target market digitally with content they find valuable working with our Product Marketing and Creative team.
• Ensuring campaign activities and progress are documented to ensure clarity in the phase of all programs
• Understanding the impact our demand generation campaigns have on revenue working with our data scientists and revenue ops teams.

What Youll Teach:

• You should be great at communicating campaign plans and effectiveness to necessary stakeholders guiding decisions and future areas of investment.
• You should be excellent at executing integrated marketing programs. Ensuring campaign plans are clear timelines are realistic and delivery is seamless.
• You should have a strong understanding of core marketing channels including organic and paid social media online events email direct mail web video digital content and influencer partnerships.
• You should be an excellent copywriter. You know how to take complex topics and translate them into clear messages that drive action.

What Youll Learn:

• Project management tools such as Jira and Confluence.
• Proficiency in Salesforce CommonRoom 6sense and using AI tools for marketing work (NotebookLM Gemini ChatGPT)
• Digital marketing experience is a plus. Specifically experience with LinkedIn Facebook Instagram Bluesky and TikTok will be useful.
• Knowledge of the data science and opensource software ecosystem

Within 1 month youll

• Learn and commit to memory our ideal customer profile (ICP)
• Meet with our product marketing team to learn about our key industries and product landscape our campaign managers to learn our core campaign strategies our event marketing team to learn about our inperson event strategy and our customer marketing team to learn about the Posit community.
• Onboard to our marketing and company technology stack.

Within 3 months youll

• Continue to learn! Meet with our product marketing team product managers and customers to establish foundational knowledge.
• Develop manage and launch one new marketing program to support our partnership campaign.
• Own updating internal stakeholders on campaign activities and performance via internal communications channels (Confluence Slack and Jira).
• Be an active participant in planning our campaign activities for the upcoming quarter.

Within 6 months youll

• Execute one new marketing program to support each of our three ongoing partnership campaigns (Databricks Snowflake and AWS).
• Serve as the subject matter expert on campaign management for our partnership campaigns regularly working with crossfunctional teams to include Sales Customer Success and Product Management.
• Define a content and marketing activities requirements list so we can successfully support our demand generation campaigns within the next six months.
• Think about where we need to take the campaigns next. Perform a gap analysis to identify where the campaigns are strong and where they need to improve.
• Report on campaign performance to the marketing team and crossfunctional stakeholders.

Within 12 months youll

• Refine and refresh marketing programs inmarket supporting our partnership campaigns.
• Fully owns one of Posits core demand generation campaigns shepherding strategy and reporting.
• Evaluate the effectiveness of our demand generation campaigns understanding their impact on revenue.

What youll bring:

• Some marketing experience preferably in campaign management
• Experience executing integrated marketing campaigns that are tied to revenue outcomes
• Ability to partner and inspire crossfunctional teams to bring creative marketing programs to life
• Curiosity about new and emerging marketing channels with the ability to experiment and learn quickly
• Excellent organizational and communication skills you ensure campaign activities are well documented and socialized internally