Marketing Automation Manager 15776

JobID:15776; Location(s):Broomfield CO

JOB DESCRIPTION SUMMARY

The Marketing Automation Manager is responsible for developing and executing strategies to optimize marketing automation efforts streamline processes and enhance customer engagement. This role involving managing marketing automation platforms collaborating with crossfunctional teams and analyzing data to drive growth and drive ROI.

JOB DESCRIPTION DETAILS
Responsibilities

• Develops and manages marketing automation strategies and campaigns to drive engagement and lead generation.

• Oversees the implementation and tracking of automated marketing campaigns ensuring timely delivery and budget adherence.

• Maintains and optimizes the marketing database email marketing campaigns and lead generation processes.

• Utilizes data analytics to measure report and optimize campaign performance ensuring alignment with business objectives.

• Provides guidance on platform utilization to maximize adoption and effectiveness across the organization.

• Works closely with the content design sales and data teams to align marketing automation initiatives with overall business goals and objectives.

• Collaborates with leadership to enhance lead management and automation ensuring seamless distribution and tracking of leads with the sales team.

• Generates and maintains reports and dashboards across platforms such as Marketing Cloud Account Engagement Adobe and Sprout Social to measure marketing performance.

• Communicates marketing performance insights to stakeholders across marketing product sales and finance fostering datadriven decisionmaking.

• Evaluates campaign performance and recommend improvements to automation processes ensuring optimal lead nurturing engagement and conversion.

• Stays informed on industry trends emerging technologies and best practices to keep marketing automation strategies ahead of the competition.

Other

• Attends meetings as required and/or assigned.

• Performs other duties as required and/or assigned

• May be required to travel up to 10 of the time

REQUIRED QUALIFICATIONS
Knowledge Skills and Abilities

• Proficient in the use of common office equipment and software including: computers printers Microsoft Word Excel Outlook Teams and PowerPoint

• Advanced proficiency in Marketing Automation Platforms (e.g. HubSpot Salesforce Marketing Cloud Account Engagement).

• Technical proficiency in frontend and backend technologies with familiarity in HTML.

• Proven expertise in personalization optimization and marketing automation strategies with a deep understanding of data and systems.

• Ability to work both independently and in a team environment effectively collaborating with internal teams and event organizers

• Builds and maintains positive productive relationships within and across teams customers and vendors

• Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization

• Thinks creatively and demonstrates strong problemsolving skills

• Strong organization skills attention to detail and timemanagement skills

• Communicates effectively both verbally and in writing

• Effectively manages multiple tasks and priorities

• Comprehensive understanding (or the ability to quickly learn) of the holistic customer journey and how it integrates across multiple channels and touchpoints.

• Ability to translate business objectives into strategies

Education Certification/License & Work Experience

• Bachelors degree in Marketing or a related field required

• 35 years of related professional experience required

• Previous professional experience in marketing automation required

• Previous professional experience using analytics platforms such as PowerBI Tableau etc. preferred

Equivalent combinations of education and experience may be considered.

Total Rewards Package:

Compensation

• Base:$85000.00 to $105500.00annually based on specific compensable factors including but not limited to education work experience and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program pursuant to which an employee may be awarded a percentage of their salary based on the companys performance and their own individual performance.

Benefits

• Medical Dental Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life AD&D Disability)
• 401(k) retirement planwith a 7.5 company contribution
• Time Off Programs 22 days Paid Time Off (PTO) 9 Company Holidays 2 Volunteer Days

Application Window

• Posting date: 3/20/2025
• The application deadline for this job is: 4/20/2025