Marketing Manager

The Marketing Manager Sales Enablement leads strategic direction and tactical support to champion marketing programs and campaigns that support sales growth client retention participant engagement and crosssell opportunities. This includes the support of ongoing omnichannel marketing sales enablement needs throughout the sales and customer lifecycle. With a customercentric mindset this position is accountable to drive sales momentum/leads advisor engagement client retention/loyalty and participant action to meet business goals and needs.

The position manages all aspects of sales enablement marketing including planning project management creation distribution and measurement analysis and potentially budgeting and vendor management. With a focus on finding creative new solutions this role will create oversee and optimize a sales collateral library sales positioning/narratives presentations digital campaigns lead generation and event/webinar engagement.

This role will play an important part in growing key sales partnerships as well as optimizing and expanding use of marketing technologies that drive sales deliver personalization and create efficiencies. Internal stakeholder relationship management particularly with the sales and client relationship management teams is also a large part of this role.

Section 2: Job Functions Essential Duties and Responsibilities

• Lead internal leadership and sales teams on key sales enablement marketing initiatives.
• Work collaboratively to create and revise fullyear marketing communications plans.
• Maintain excellent working relationships with internal sales client relationship and participant engagement teams. Keep teams informed of all marketing efforts.
• Build and maintain sales collateral library sales presentations and integrated marketing campaigns across channels including email videos webinars/events social website and more.
• Collaborate with product UX and digital teams on the product roadmap to shape the customer experience and sell the future to drive sales.
• Pull campaign measurement prepare and provide periodic updates on the progress toward goals and results of marketing efforts to internal business partners.
• Be aware and have working knowledge of marketing efforts of other clients and monitor competitor marketing efforts. Draw upon these examples to demonstrate knowledge and offer additional opportunities and suggestions to your clients in a consultative manner.
• Collaborate to research and create content for RFP responses and presentations as necessary.
• Tap into and analyze data to measure impact of efforts and draw conclusions about trends and opportunities from a marketing perspective.
• Create participantfacing educational content to drive participant action and behavior.
• Protect secure and properly handle all confidential data held by Ascensus to ensure against unauthorized access improper transmission and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
• The Core Values of People Matter Quality First and Integrity Always should be visible in your actions on a day to day basis showing your support of our organizational culture
• Responsible for protecting securing and proper handling of all confidential data held by Ascensus to ensure against unauthorized access improper transmission and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
• Our IClient service philosophy and our Core Values of People Matter Quality First and Integrity Always should be visible in your actions on a daytoday basis showing your support of our organizational culture.

Supervision

• N/A

Section 3: Experience Skills Knowledge Requirements

• A minimum of 7 years experience in B2B financial services/marketing.
• Experience in B2C financial services marketing preferred.
• Sales enablement marketing strategy and expertise.
• Strong in managing strategic integrated omnichannel marketing programs and sales enablement marketing technology is essential.
• Creative and adept at coming up with new solutions ideas and approaches.
• Ability to oversee sales and client marketing materials like collateral email campaigns sales and client presentations articles videos infographics webinars and social campaigns.
• Lead development of creative briefs project plans and measurement/dashboards.
• Ability to handle multiple priorities to meet deadlines in a fastpaced clientservice driven environment. Strong in project management.
• Highly motivated problem solver resourceful with the ability to interact effectively with crossfunctional teams.
• Selfstarter who is proactive and can work independently.
• Strong communication skills required to work effectively with internal and external clients and with all levels of management.
• Strong analytical skills with proven ability to demonstrate interpretation capabilities and apply learnings across products and channels.
• Excellent verbal and written communication skills; and strong presentation skills.
• Excellent interpersonal skills and a team leader spirit.

For all virtual remote positions in order to ensure associates can effectively perform their job duties with no distractions we require an uninterrupted virtual workspace and there is also an expectation of family care being in place during business hours. Additionally there is an internet work speed requirement of 25 Mbps or better for individual use. If more than one person is utilizing the same internet connection in the same household or building then a stronger connection is required.If you are unsure of your internet speed please check with your service provider. Note: For call center roles specifically it is a requirement to either hardwire your equipment directly to the internet router or ensure your workstation is in close proximity to the router. Please ensure that you are able to meet these expectations before applying.

We are proud to be an Equal Opportunity Employer

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