Deputy Manager - Marketing
Deputy Manager - Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
1. JOB PURPOSE BIAL is a business of businesses and has multiple sub brands* that have their own brand identities and KPIs aligned with the overall organisation goals to drive revenue. This role primarily will define go to market strategy to achieve profitability. The marketing team works as a central support team and brings together the expertise of brand management digital and offline marketing in B2C and B2B environments. It defines brand and marketing strategies and works on 360 integrated campaigns from conceptualisation to . Understanding consumer and market insights/ trends managing the sub brands with an aim to increase share of voice track and analyze performance is key to this role. Creative thinker with a passion for ideas and a deep understanding of using digital and traditional channels as a means for sub brands to communicate with target audiences. Work with cross functional teams to achieve marketing goals. *subbrand Aviation business (Airline & Cargo) Commercial 2. PRINCIPAL ACCOUNTABILITIES Accountabilities Major Activities Sub brand management Aviation Business Campaign planning and management Take ownership of the sub brands voice by working on campaigns to generate awareness engagement and high footfalls. Be a custodian of the Aviation business which includes both Airline and Cargo business. Ability to design 360degree integrated campaign which involves working closely with the vertical to understand the requirement. Ability to write detailed briefs and ensure campaigns follow brand guidelines. Regular liaison with creative agencies/ production to ensure timely of campaigns. 2 P a g e Social Media & PR Event Management & Liaison with agencies Work with the PR and social media leads to deliver SOV for the brand. Identify interesting stories to achieve customer engagement (offline / online/ PR). Ability to help plan and execute events (strategy to of medium to large scale events. Liaison with the creative as well as event agencies to ensure efficient of campaigns 3. DIMENSIONS Financial (E.g: Budgets project costs capex etc. Be involved with vendor RFQs and tracking spends. NonFinancial (E.g: No. of direct/ indirect reports headcount in projects no. of clients handled etc. Handle 1 business vertical
Required Experience:
Manager
Employment Type
Full-Time
