Content Marketing Manager

Job Description

At EisnerAmper we look for individuals who welcome new ideas encourage innovation and are eager to make an impact. Whether youre starting out in your career or taking your next step as a seasoned professional the EisnerAmper experience is oneofakind. You can design a career youll love from top to bottom we give you the tools you need to succeed and the autonomy to reach your goals.

We are seeking a Content Marketing Manager to join our team. The ideal candidate will be a motivated individual with exceptional interpersonal writing and organizational skills.

What it Means to Work for EisnerAmper:

• You will get to be part of one of the largest and fastest growing accounting and advisory firms in the industry

• You will have the flexibility to manage your days in support of our commitment to work/life balance

• You will join a culture that has received multiple top Places to Work awards

  • We believe that great work is accomplished when cultures ideas and experiences come together to create new solutions

  • We understand that embracing our differences is what unites us as a team and strengthens our foundation

  • Showing up authentically is how we both as professionals and a Firm find inspiration to do our best work

What Work You Will be Responsible For:

The person in this position will be responsible for executing marketing and communications activities that support the firms strategic goals drive growth and enhance its brand image. The staffs role will involve but is not limited to the following:

• Create engaging and highquality content for paid and owned channels. This includes articles eBooks whitepapers case studies collateral landing page copy ad copy emails podcasts and video scripts.

• Collaborate with marketing colleagues (design web email and social team) to publish and promote content.

• Develop and execute industry and servicelinespecific content plans and distribution strategies in collaboration with marketing and other leaders to support growth initiatives.

• Identify content gaps and opportunities.

• Maintain consistency of messaging across all content adhering to best practices and brand guidelines.

• Regularly monitor content performance and adjust strategies based on data insights.

• Strong understanding of SEO and ability to use SEO briefs to optimize content for discoverability and rankings.

• Work independently and within a team on special nonrecurring and ongoing projects

• Updating and maintaining marketing materials including brochures and presentations.

• Manages projects to ensure that all milestones and deadlines are met.

• Collaborate closely with operations technical and service area subject matter experts to gather the necessary information for content development.

• Translate and communicate technical material and concepts into content that is accessible to audiences with mixed levels of expertise.

Basic Qualifications:

• 5 years of content marketing experience

• Bachelors degree in marketing communications journalism or related field required

Preferred/Desired Qualifications:

• Knowledge of accounting tax consulting or other professional services is a plus

• Exceptional writing editing and proofreading skills across a variety of formats with a keen eye for detail.

• Strong understanding of content marketing principles SEO best practices and digital marketing strategies.

• Excellent project management and organizational skills with the ability to manage multiple projects and people simultaneously. Experience using project management software (i.e. Monday).

• Strong communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams.

• Ability to work independently and as part of a team.

• Strong knowledge of market research techniques and databases.

• Ability to translate technical materials into content accessible to a variety of audiences.

EisnerAmper is proud to be a meritbased employer. We do not discriminate on the basis of veteran or disability status or any protected characteristics under federal state or local law.

About our Marketing Team:

The EisnerAmper Marketing Team connects the dots between the firms people services and clients. Its by building awareness of our 40 gotomarket groups while acting as tenacious advocates for the brand that we can link clients and staff from across the globe with the right solutions EisnerAmper has for their businesses.

Based on senior managements deeprooted longheld understanding and belief in marketing our departments culture may not be what youd expect from an accounting firm. By serving as important and valued collaborators not just overhead we are integral parts of the team and respected leaders. Were a team of doersseeing our ideas through with relentless . By moving fast and changing direction when we need to EisnerAmper marketers turn disruption into a competitive advantage.

A truly closeknit team of selfstarters EisnerAmper marketers make a lasting impact on the service lines industry niches and geographic locations they serve and support through many of the functions and initiatives modernday marketers employ. We leverage digital marketing events partnership programs social media advertising CRM and traditional relationshipbuilding to crush our goals. So whether were testing a new idea or reimagining an existing strategy were not afraid to try new things see what works and look for growth.

About EisnerAmper:

EisnerAmper is one of the largest accounting tax and business advisory firms with approximately 450 partners and 4500 employees across the world. We combine responsiveness with a longrange perspective; to help clients meet the pressing issues they face today and position them for success tomorrow.

Our clients are enterprises as diverse as sophisticated financial institutions and startups global public firms and middlemarket companies as well as high net worth individuals family offices notforprofit organizations and entrepreneurial ventures across a variety of industries. We are also engaged by the attorneys financial professionals bankers and investors who serve these clients.

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