Senior Manager Campaign Operations 63695
Senior Manager Campaign Operations 63695
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Reynolds American is evolving at pace truly like no other organization.
To achieve the ambition we have set for ourselves we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE LOOKING FOR A Senior Manager Campaign Operations
SENIORITY LEVEL: Midsenior level
FUNCTION: Marketing Consumer Experience
LOCATION: WinstonSalem NC
ROLE POSITIONING AND OBJECTIVES
Consumer Experience is seeking a dynamic and passionate leader to join the Digital Campaign Operations team responsible for the development of Campaigns and partnerships that enable the Companys sophisticated datadriven investment strategies. As a key member of an exciting and fastpaced group this role provides an opportunity for ensuring that Campaign Operations is the backbone of our omnichannel initiatives providing seamless journeys for Adult Tobacco Consumers and driving a mobilefirst approach. As part of the Consumer Marketing Services team the Campaign Operation Manager will play an integral part in ensuring that strong relationships are maintained with the brands and Adult Tobacco Consumers. The role requires an innovative mindset comfort with ambiguity resourcefulness determination drive and a sincere passion for professional growth within digital marketing.
Reports to
Senior Manager Campaign Operations
Number of Direct Reports
3
Core Relationships
Internal Internal Commercial Business units including but not limited to Brand Marketing Consumer Experience Finance Legal and DBS
External Third Party providers Vendors Software and Service Providers
Geographic Scope
DRBU USA
Travel Required
5
WHAT YOU WILL BE ACCOUNTABLE FOR
- Lead a team of campaign managers and agency resources deploying email SMS and direct mail campaigns for 12 brands.
- Serve as an expert and Team Lead in the use of Adobe Campaign products and the methods by which it can be used to effectively optimize digital business.
- Solution and architect technology solutions in support of customer journey building operations primarily using the Adobe Marketing Cloud Solutions including Campaign V8 and AEP.
- Lead communication strategy on consumer journeys audience segmentation and personalization.
- Manage the overall process of executing email direct mail and SMS marketing campaigns.
- Own communication strategy and oversee production process for email/SMS/Direct Mail deployments.
- Ability to provide handson building and implementation of campaign set up validation testing and delivery utilizing dynamic content and database integration.
- Optimize campaign performance through A/B testing personalization creative and content management.
- Define technical and creative requirements for campaigns partner with database team and other internal teams to leverage relevant data and contribute to content production to ensure seamless email and SMS assembly.
- Monitor internal testing results and industry best practices.
- Integrate learnings to ensure optimal campaign results improved email deliverability and compliance around permissionbased marketing.
- Troubleshoot any errors that occur with the campaign or with any of the workflows within Adobe Campaign Classic V8 and AEP.
ESSENTIAL EXPERIENCE SKILLS AND KNOWLEDGE
- Bachelors degree required Business or Marketing or equivalent experience.
- 5 years of regulated industry experience
- 5 years of Digital Marketing experience
- Strong communication collaboration credibility and influencing skills.
- 23 years experience in the Adobe Campaign platforms
- Handson experience with Enterprise Marketing Campaign tools and CRM platforms (Adobe Campaign Salesforce Marketo Hubspot AWeber MailChimp etc.
- The ideal candidate will be detailoriented with the ability to prioritize across many internal and Business projects.
- Knowledge of HTML JavaScript and/or scripting languages a plus
- The Senior Manager will support the business by managing and delivering best in class marking campaign .
- Adobe Certified Expert type certification (example: Adobe Campaign Classic Business Practitioner)
BENEFICIAL
- MBA
WE ARE REYNOLDS AMERICANA member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
- Global Top Employer with 53000 British American Tobacco employees across more than 180 markets
- Reynolds American certified as Great Place to Work
- Brands sold in over 200 markets made in 44 factories in 42 countries.
- Newly established Tech Hubs building worldclass capabilities for innovation in 4 strategic locations.
- Diversity leader in the Financial Times and International Womens Day Best Practice winner
- Seal Award winner one of 50 most sustainable companies
BELONGING ACHIEVING TOGETHER
Have you been on a career break for 18 months or longer Are you ready to return to your career If your answers to these questions is yes we would love to hear from you. Regardless of why you took a break we value you for all the skills you can bring to the workforce. Reignite your career work flexibly be part of a dynamic team and upskill yourself with onthejob training and development support.
Collaboration diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
SALARY AND BENEFITS OVERVIEW
Benefit Information
The following is a general summary of the competitive compensation and benefit plans we offer:
- 401(k) plan that offers opportunity to save on pre and posttax basis up to 50 percent of eligible compensation.
- Company matches 100 percent of employee pretax/Roth 401k) contributions up to six percent
- Company contributes an additional three percent to 401(k) whether employee participates or not
- Comprehensive health and welfarebenefits package (including medical dental vision and prescription
- Health Savings Account startup contribution for employees who elect the high deductible health plan
- Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pretax dollars to pay for qualified expenses during the calendar year
- Employee assistance program offering 8 free counselling sessions per issue each calendar year for employees and their dependents
- Company paid life insurance of 1x annual base pay $50000 minimum)
- Company paid accidental death or dismemberment insurance of 2x annual base pay $50000 minimum)
- Voluntary insurances offered at group rates: employee and dependent life insurance AD&D insurance critical illness accident coverage disability buyup and auto & home insurance
- Tuition reimbursement and student loan support
- Dependent Scholarship Programs
- Free confidential personal financial counselling service
- Onsite health centers and 24/7 fitness centers at certain company locations
- A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
- Healthcare concierge service
- Volunteer service opportunities
- Extensive training opportunities
- Company vehicle for eligible employees
- Mobile phone allowance for eligible employees
- Paid Leave:
- Sick and Personal Time (exempt employees may be excused with pay for brief absences; nonexempt employees receive up to 6 days)
- Vacation (levels Below Senior Director receive 15 days (prorated during first year of service); Senior Director and Officers receive 25 days (prorated during first year of service).
- Holidays (Nine company recognized and two annual personal holidays to be used at the employees discretion)
- Paid Parental Leave temporary reduced work schedule opportunity
- Funeral Leave
- ShortTerm Disability Leave
- LongTerm Disability Leave
- Jury Duty Leave
- Military Leave
- Released Time for Childrens Education
- Community Outreach Leave
- Other paid leave benefits as required by state or local law
Our organization offers a level of challenge responsibility and creativity for motivated employees who want to grow their careers.We are also committed to employing a diverse workforce and valuing different perspectives experiences and talents to improve the companys potential for optimally achieving its business objectives!
Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer.All qualified applicants will receive consideration for employment without regard to age race color religionsex sexual orientation gender identity national origin protected veteran status disability status or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at
Required Experience:
Senior Manager
Employment Type
Full Time
