Senior Director Marketing
Senior Director Marketing
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Job Description
Our family of brands is comprised of Schoolhouse the lighting home furnishings and lifestyle brand based in Portland Oregon; Food52 the communitydriven cooking and home company based in Brooklyn New York; and Dansk the heritage home brand founded in 1954.
Schoolhouse is a lighting home furnishings and lifestyle brand dedicated to thoughtful living and purposeful design. From iconic lighting to oneofakind homewares our mission is to provide a new generation of heirlooms that inspire people to create unique meaningful spaces in which to live and work.
As we continue to expand and evolve were seeking a Senior Director of Marketing & Strategy to join our leadership team. This individual will play a pivotal role in driving the future of our brand and ensuring that Schoolhouse maintains its reputation for craftsmanship design and exceptional customer experience.
ABOUT THE ROLE
The Senior Director of Marketing & Strategy will be a dynamic leader responsible for developing and executing integrated marketing strategies while overseeing creative direction across all brand channels. This includes overseeing brand identity visual assets and marketing campaigns that elevate the Schoolhouse brand ensuring a consistent and innovative brand presence. You will work crossfunctionally with design product and customer experience teams to ensure brand coherence and align marketing efforts with company goals. This is a leadership position that will inspire a creative and resultsdriven marketing team.
KEY RESPONSIBILITIES
- Brand Strategy & Creative Leadership: Lead the development of a comprehensive brand marketing strategy that aligns with Schoolhouses vision values and longterm goals. Oversee the creative direction to ensure all brand assets reflect the unique blend of craftsmanship design and sensibility that defines Schoolhouse.
- Campaign & Content Direction: Lead the creative development of integrated marketing campaignsfrom digital advertising social media and email to print. Ensure campaigns are visually compelling onbrand and resonate with our target customers.
- Visual Identity Oversight: Guide the evolution and of the Schoolhouse brands visual identity across all marketing and product channels. Collaborate with the creative team to ensure consistency originality and high design standards are maintained across every touchpoint.
- CustomerCentric Marketing: Work closely with the product design and customer experience teams to ensure all marketing efforts are aligned with customer needs delivering a cohesive and immersive experience that speaks to our audiences values.
- Team Leadership & Development: Build mentor and inspire a highperforming marketing and creative team fostering an environment that encourages innovation collaboration and personal growth.
- Market Insights & Analytics: Utilize data and consumer insights to refine brand strategies optimize campaigns and measure the impact of marketing efforts on brand awareness engagement and revenue growth.
- Collaboration: Partner closely with senior leadership to ensure brand marketing strategies align with overall business goals ensuring consistency in messaging and positioning across all functions.
- Brand Partnerships & Alliances: Identify and lead opportunities for brand partnerships creative collaborations and influencer marketing to enhance brand visibility and grow new customer segments.
QUALIFICATIONS
- 10 years of experience in brand marketing and creative direction with at least 5 years in a leadership role ideally in a consumer goods lifestyle or home brand.
- Proven track record in leading both marketing strategy and creative development with experience in managing visual identity campaigns and digital/print media.
- Expertise in brand storytelling and translating a brand vision into tangible creative assets.
- Strong understanding of modern marketing channels (social media digital advertising email print) and how to creatively engage consumers across these platforms.
- Exceptional leadership communication and team management skills with the ability to inspire creative minds and drive innovative marketing solutions.
- A strong portfolio that demonstrates creative vision strategic thinking and the ability to drive brand success across multiple platforms.
- Ability to leverage data and analytics to inform and optimize creative decisions.
- BA/BS in Marketing Design or related field preferred.
COMPENSATION
The target pay range for this role is between $170000 $190000.
This is an exempt role.
This role is eligible to participate in the annual bonus program.
WORKING AT FOOD52
Food52 is committed to providing our team with a competitive benefits package. Some of our benefits include:
- Health benefits (medical dental and vision)
- Unlimited paid time off
- Monthly fitness reimbursement
- Citibike (NYC) or BikeTown (PDX) companysponsored annual membership
- Generous employee discount across our brand portfolio
- 401K
- FSA / HSA
EEO STATEMENT
Food52 is proud to be an equal opportunity workplace providing equal employment and advancement opportunities to all team members. We value diversity and recruit hire and promote individuals solely based on talent qualifications competence and merit. We evaluate candidates without regard to race color religion age sex sexual orientation gender identity national origin disability veteran status or other protected characteristics as required by law and as a matter of our company values.
Required Experience:
Exec
Employment Type
Full Time
